[{"data":1,"prerenderedAt":369},["ShallowReactive",2],{"blog-author-page-credentials":3,"blog-prev-author-page-credentials":128,"blog-next-author-page-credentials":244},{"id":4,"title":5,"author":6,"body":7,"canonical":112,"category":113,"cover":112,"date":114,"description":115,"draft":116,"extension":117,"keywords":112,"meta":118,"navigation":119,"noindex":116,"ogImage":112,"path":120,"seo":121,"seoDescription":112,"seoTitle":112,"stem":122,"tags":123,"updated":112,"__hash__":127},"blog\u002Fblog\u002Fauthor-page-credentials.md","作者页别只放头像，放三样能核对的东西","元析智能",{"type":8,"value":9,"toc":99},"minimark",[10,14,19,22,25,29,32,35,39,42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90,93,96],[11,12,13],"p",{},"作者页的作用只有一个：让人验证这个人真做过这件事。所以别只放头像和一句“从业十年”。我们固定放三样能点开核对的东西，客户站的作者页改完之后，页面平均停留时间从 25 秒涨到 1 分 10 秒。",[15,16,18],"h2",{"id":17},"第一样做过什么","第一样：做过什么",[11,20,21],{},"写具体的项目和职责，不写职级。比如“负责过 3 个日志平台的迁移，处理过单日 20TB 的写入”。",[11,23,24],{},"具体到这个程度，读者才会觉得你说的话有分量。写“负责架构设计”这种，谁都能写。",[15,26,28],{"id":27},"第二样写过什么","第二样：写过什么",[11,30,31],{},"列出这个作者写的所有文章，带链接。这一条是把作者页和内容页绑起来的关键。",[11,33,34],{},"读者看完一篇技术文章，点作者名，看到他还写过五篇同类内容，信任感会明显不同。",[15,36,38],{"id":37},"第三样在哪能查到他","第三样：在哪能查到他",[11,40,41],{},"GitHub、知乎、掘金、技术社区、会议演讲、开源项目。至少给一个能打开的链接。",[11,43,44],{},"注意别放已经废弃的账号。2025 年我们查一个客户站，三个作者里有两位的链接已经 404。",[15,46,47],{"id":47},"别做的事",[11,49,50],{},"别买头衔。什么“资深专家”“行业顾问”，查不到对应经历，写了反而扣分。",[11,52,53],{},"别写大段自我描述。作者页是让人核对信息的，不是让人读散文的。",[15,55,56],{"id":56},"多久更新一次",[11,58,59],{},"每季度核对一次：人还在不在、写的方向变没变、链接有没有失效、文章列表是不是最新。",[11,61,62],{},"人离职了就换成新的负责人，别让页面挂着已经不在的人。我们见过一个站，作者页上的人两年前就离职了。",[15,64,65],{"id":65},"文章页上怎么显示",[11,67,68],{},"标题下面一行：作者名、发布日期、更新日期。作者名要能点。",[11,70,71],{},"有些站把作者藏在页脚，或者只写“编辑部”。匿名写技术内容，可信度天然打折。",[15,73,74],{"id":74},"一个判断标准",[11,76,77],{},"把作者页给一个陌生人看，问他“你觉得这个人真的做过这件事吗”。答案是肯定，这一页就合格。",[15,79,80],{"id":80},"作者页和文章的关系",[11,82,83],{},"作者页不是孤立的。每篇文章都要能链到作者页，作者页要能链回他写的文章，两头都通，信任才建立得起来。",[11,85,86],{},"2026 年 6 月我们查过一个站，作者页有 5 个，但文章页上没有一处能点到作者页。等于白做。",[15,88,89],{"id":89},"团队署名怎么办",[11,91,92],{},"有些内容是多个人写的，署名写“元析智能内容组”也行，但要有一个页面对应这个署名，写清这个组负责什么、谁在维护。",[11,94,95],{},"别让署名变成一个没有落点的词。",[11,97,98],{},"如果他说“看着像营销页”，那就得重写。",{"title":100,"searchDepth":101,"depth":101,"links":102},"",2,[103,104,105,106,107,108,109,110,111],{"id":17,"depth":101,"text":18},{"id":27,"depth":101,"text":28},{"id":37,"depth":101,"text":38},{"id":47,"depth":101,"text":47},{"id":56,"depth":101,"text":56},{"id":65,"depth":101,"text":65},{"id":74,"depth":101,"text":74},{"id":80,"depth":101,"text":80},{"id":89,"depth":101,"text":89},null,"SEO","2026-08-12","作者页的作用是让人验证“这个人真做过这件事”。我们固定放三样：做过什么项目、写过哪些文章、在哪能查到他。三样都能点开核对，比任何头衔有用。",false,"md",{},true,"\u002Fblog\u002Fauthor-page-credentials",{"title":5,"description":115},"blog\u002Fauthor-page-credentials",[124,125,126],"作者页","E-E-A-T","内容可信度","71F0M8fduVF3Xn9bak_-yBEkeIgIOyCOdZCe_jZzEto",{"id":129,"title":130,"author":6,"body":131,"canonical":112,"category":232,"cover":112,"date":233,"description":234,"draft":116,"extension":117,"keywords":112,"meta":235,"navigation":119,"noindex":116,"ogImage":112,"path":236,"seo":237,"seoDescription":112,"seoTitle":112,"stem":238,"tags":239,"updated":112,"__hash__":243},"blog\u002Fblog\u002Fhomepage-video-weight.md","首页背景视频值不值得那两秒，我们算过账",{"type":8,"value":132,"toc":223},[133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220],[11,134,135],{},"2026 年 8 月一个客户的首页自动播放背景视频，12 兆，移动端 4G 下首屏 6 秒。市场部坚持要留，说品牌感靠它。我们最后改成点击播放，首屏回到 2.1 秒，视频还在，只是不再自动加载。",[15,137,138],{"id":138},"视频的成本不只是字节",[11,140,141],{},"字节是最直观的：12 兆的视频，4G 网络按 3 兆每秒算，光下载就四秒。",[11,143,144],{},"解码是第二层：手机解码视频吃 CPU，同时还要渲染页面，主线程被占，交互会卡。",[11,146,147],{},"内存是第三层：移动浏览器对自动播放的视频有内存限制，低端机经常直接不播，用户看到一块黑。",[15,149,150],{"id":150},"什么情况值得放",[11,152,153],{},"产品演示视频，用户点了会看，值得放，但别自动播。",[11,155,156],{},"品牌片，放在关于页或者首屏下面，用户想看会自己点。",[11,158,159],{},"氛围视频，比如抽象的光影流动，这类基本是自我感动，收益最低，成本最高。",[11,161,162],{},"我们的判断标准很简单：这段视频能不能回答用户一个问题。不能，就别放在首屏。",[15,164,165],{"id":165},"替代方案",[11,167,168],{},"用视频的第一帧做静态图，视觉上差不多，体积小几十倍。",[11,170,171],{},"如果一定要动，做三到五秒的无声循环，体积控制在 500KB 以内，并且用 poster 保证首帧立刻显示。",[11,173,174],{},"动效也可以用 CSS 做，几百字节的事，别为了一个渐变动画加载一个视频。",[15,176,177],{"id":177},"如果一定要放",[11,179,180],{},"用 preload=none，别预加载。",[11,182,183],{},"只放 poster，等用户交互或者滚到位置再加载视频。",[11,185,186],{},"移动端直接隐藏视频，给一张静态图。这条最有效，因为大部分流量和大部分性能问题都在移动端。",[15,188,189],{"id":189},"一个对比数据",[11,191,192],{},"改之前，移动端 LCP 5.2 秒，首屏视频占 12 兆。改成点击播放之后，LCP 2.1 秒，视频文件还在服务器上，想看的人照样能看。",[11,194,195],{},"转化数据没有变差。市场部最担心的品牌感，也没人反馈丢了。",[11,197,198],{},"这件事的难点不在技术，在沟通。把视频的字节数、加载时间、移动端占比摆出来，比讲技术道理有效。",[15,200,201],{"id":201},"移动端单独处理",[11,203,204],{},"同一个首页，桌面放视频、移动端放静态图，这个做法我们用了很多次。",[11,206,207],{},"用户不会因为手机上没有视频就觉得品牌差，但会在意打开要等六秒。",[11,209,210],{},"实现上用媒体查询或者服务端判断，别用 JS 判断，因为 JS 判断本身就要等脚本加载完。",[15,212,213],{"id":213},"一个规矩",[11,215,216],{},"我们给新站定了一条规矩：首屏不放自动播放的视频和音频，不放超过 500KB 的动画资源。",[11,218,219],{},"要放，走评审，说明为什么这段视频必须在首屏、为什么不能用静态图替代。",[11,221,222],{},"规矩定在前头，比上线后再砍容易得多。",{"title":100,"searchDepth":101,"depth":101,"links":224},[225,226,227,228,229,230,231],{"id":138,"depth":101,"text":138},{"id":150,"depth":101,"text":150},{"id":165,"depth":101,"text":165},{"id":177,"depth":101,"text":177},{"id":189,"depth":101,"text":189},{"id":201,"depth":101,"text":201},{"id":213,"depth":101,"text":213},"技术SEO","2026-08-11","一个 12 兆的背景视频让移动端首屏到了 6 秒。这篇算清视频的字节、解码和内存成本，写什么情况值得放、怎么延迟加载、以及改成点击播放后的效果。",{},"\u002Fblog\u002Fhomepage-video-weight",{"title":130,"description":234},"blog\u002Fhomepage-video-weight",[240,241,242],"视频优化","首屏","页面体验","ABcPPox_njcv_afb8oFr8f-AdAWlbsWDz6KVzV2M7Vg",{"id":245,"title":246,"author":6,"body":247,"canonical":112,"category":357,"cover":112,"date":358,"description":359,"draft":116,"extension":117,"keywords":112,"meta":360,"navigation":119,"noindex":116,"ogImage":112,"path":361,"seo":362,"seoDescription":112,"seoTitle":112,"stem":363,"tags":364,"updated":112,"__hash__":368},"blog\u002Fblog\u002Fcompetitor-content-monitoring.md","竞品内容监控：每周 30 分钟，我们看这四件事",{"type":8,"value":248,"toc":346},[249,252,255,258,261,264,268,271,274,277,281,284,287,290,294,297,300,304,307,310,313,316,319,322,325,328,331,334,337,340,343],[11,250,251],{},"竞品内容监控不是每天刷对方博客。我们每周花 30 分钟看四件事：新发内容、排名变化、外链来源、SERP 占位。",[15,253,254],{"id":254},"为什么要监控",[11,256,257],{},"不是为了抄，是为了知道\"这个市场的内容水位在哪\"。",[11,259,260],{},"我们见过客户闭门造车写了半年，发出去发现竞品早写过，而且写得更好。半年白费。",[11,262,263],{},"监控的价值是：知道哪些题被做了、哪些被做透了、哪些还有空位。",[15,265,267],{"id":266},"第一件事新发内容","第一件事：新发内容",[11,269,270],{},"每周看竞品博客和资源中心的新文章标题、结构、目标词。",[11,272,273],{},"记三个字段：标题、目标词、形式（教程\u002F对比\u002F案例\u002F数据）。",[11,275,276],{},"看结构就够了，不用逐字读。我们的经验是：竞品一周发 2 篇以上的，说明他们在加大投入；一个月不发的，可能撤了。",[15,278,280],{"id":279},"第二件事排名变化","第二件事：排名变化",[11,282,283],{},"用工具追踪 20 到 30 个核心词，看竞品排名的周变化。",[11,285,286],{},"重点看两种：竞品排名突然上升的词（他们做了什么）、竞品掉下来的词（可能有机会）。",[11,288,289],{},"排名变化要结合内容看：如果竞品某个词涨了，去看他们最近是不是发了对应的内容。",[15,291,293],{"id":292},"第三件事外链来源","第三件事：外链来源",[11,295,296],{},"每月看一次竞品的新增外链，主要看来源类型：行业媒体、社区、合作伙伴、目录。",[11,298,299],{},"不用追每一条，看模式。如果竞品连续三个月拿到某家媒体的报道，说明那家媒体是开放的，可以试着接触。",[15,301,303],{"id":302},"第四件事serp-占位","第四件事：SERP 占位",[11,305,306],{},"核心词搜一遍，看竞品占了几个位置：自然结果、视频、问答、AI 摘要引用。",[11,308,309],{},"占位多的竞品，说明内容矩阵完整。我们要补的不是一篇文章，是一个矩阵。",[15,311,312],{"id":312},"我们的监控表结构",[11,314,315],{},"四个 sheet：新内容、排名、外链、SERP 占位。每个 sheet 记日期、竞品、变化、备注。",[11,317,318],{},"每周一填一次，30 分钟。每季度汇总一次，看趋势。",[15,320,321],{"id":321},"哪些不用跟",[11,323,324],{},"竞品发的人事新闻、融资新闻、活动预告，不用跟。这些不影响搜索流量。",[11,326,327],{},"竞品的社交媒体日常，不用跟。看不过来，也没那么重要。",[15,329,330],{"id":330},"一个发现",[11,332,333],{},"2026 年 4 月，我们监控发现一个竞品连续三周在发\"成本\"相关的内容，排名上升明显。",[11,335,336],{},"我们判断这是他们的新方向，建议客户也补成本类内容。两个月后，客户在\"成本\"相关的 8 个词上进了前 20。",[15,338,339],{"id":339},"一句判断",[11,341,342],{},"监控的目的是\"知道水位\"，不是\"跟着写\"。看到竞品写什么就写什么，永远慢一步。",[11,344,345],{},"正确的用法是：看他们占满了哪里，然后去找他们没占的地方。",{"title":100,"searchDepth":101,"depth":101,"links":347},[348,349,350,351,352,353,354,355,356],{"id":254,"depth":101,"text":254},{"id":266,"depth":101,"text":267},{"id":279,"depth":101,"text":280},{"id":292,"depth":101,"text":293},{"id":302,"depth":101,"text":303},{"id":312,"depth":101,"text":312},{"id":321,"depth":101,"text":321},{"id":330,"depth":101,"text":330},{"id":339,"depth":101,"text":339},"内容运营","2026-08-13","竞品内容监控不是每天刷对方博客。我们每周花 30 分钟看四件事：新发内容、排名变化、外链来源、SERP 占位。看什么、怎么记、哪些不用跟，都在这篇，附我们的监控表结构，省得自己设计，照着填就行，一周 30 分钟够用。",{},"\u002Fblog\u002Fcompetitor-content-monitoring",{"title":246,"description":359},"blog\u002Fcompetitor-content-monitoring",[365,366,367],"竞品分析","内容监控","内容策略","Tnv2yoaYPUYfVXb1Q4_d2MWoTezu-SLx6sX62-1b7tM",1794088102903]