[{"data":1,"prerenderedAt":231},["ShallowReactive",2],{"blog-baidu-index-count-methods":3,"blog-prev-baidu-index-count-methods":115,"blog-next-baidu-index-count-methods":96},{"id":4,"title":5,"author":6,"body":7,"canonical":96,"category":96,"cover":96,"date":96,"description":97,"draft":98,"extension":99,"keywords":96,"meta":100,"navigation":101,"noindex":98,"ogImage":96,"path":102,"seo":103,"seoDescription":96,"seoTitle":96,"stem":112,"tags":113,"updated":96,"__hash__":114},"blog\u002Fblog\u002Fbaidu-index-count-methods.md","百度收录怎么查才准，三个口径的差别","元析智能",{"type":8,"value":9,"toc":87},"minimark",[10,14,18,25,31,37,41,53,56,59,72,75,78,81,84],[11,12,13],"p",{},"百度收录没有唯一准确值。site: 是抽样，索引量是区间估算，只有单 URL 的抓取诊断能给出确定答案。知道这一点，就不会被三个口径的数字差吓到。",[15,16,17],"h2",{"id":17},"三个口径各自是什么",[11,19,20,24],{},[21,22,23],"strong",{},"site: 指令","：百度给的估算值，随查询词和时间波动，一天内查两次可能差几千。适合看趋势，固定每周同一天查一次。同一个站能出现 site: 显示 1.2 万、索引量显示 3.6 万，差三倍很正常。",[11,26,27,30],{},[21,28,29],{},"搜索资源平台的索引量","：按天更新的估算值，看趋势最合适。注意它包含大量没有流量的低质页面，索引量高不代表流量结构健康。",[11,32,33,36],{},[21,34,35],{},"抓取诊断","：针对单个 URL，能看到最近一次抓取的时间、状态码、是否收录。这是唯一精确的口径，但一次只能看一个页面。",[15,38,40],{"id":39},"_2025-年-12-月那次掉-60","2025 年 12 月那次\"掉 60%\"",[11,42,43,44,48,49,52],{},"客户市场负责人说百度收录掉了 60%，很紧张。我们查了三件事：site: 数确实降了，索引量曲线没变，抓取诊断显示新页面收录正常。再一问，他们两个月前换了模板，一批文档页的 URL 从 ",[45,46,47],"code",{},"\u002Fdocs\u002Fxxx"," 改成了 ",[45,50,51],{},"\u002Fdocument\u002Fxxx","，旧的没做 301。",[11,54,55],{},"真正的损失不是收录掉了 60%，是那批改版 URL 积压了上万次无效请求。补 301 之后一个月，索引量才回到原来的水平。",[15,57,58],{"id":58},"查收录时该做的三件事",[60,61,62,66,69],"ul",{},[63,64,65],"li",{},"用索引量曲线看趋势，别用 site: 数字写报告。",[63,67,68],{},"用抓取诊断抽查改版页面、核心产品页，确认能抓能收。",[63,70,71],{},"用普通收录的 API 提交新 URL，比 sitemap 快；百度对主动提交的响应比 Google 积极。",[15,73,74],{"id":74},"顺带说百度收录慢的原因",[11,76,77],{},"百度抓取频次比 Google 低，这是客观现实。新页面提交后一周内被抓是正常速度，三周还很常见。影响速度的因素里，服务器响应时间排第一，站点地图和主动提交排第二，外链排第三。我们见过一个客户把 TTFB 从 1.8 秒优化到 0.3 秒，两周后百度抓取量涨了 2.4 倍。",[11,79,80],{},"另外，百度的索引量数据是按域名汇总的，子域名要单独建资源验证，否则你在主域的资源里永远看不到子域的收录。这个坑在文档站和帮助中心分域部署的软件公司里特别常见。",[15,82,83],{"id":83},"立场",[11,85,86],{},"报告里写\"收录 X 万\"意义不大。要写有效页面收录率：有多少页面被收录、其中多少有过展示、多少带来点击。收录是中间指标，不是结果指标。",{"title":88,"searchDepth":89,"depth":89,"links":90},"",2,[91,92,93,94,95],{"id":17,"depth":89,"text":17},{"id":39,"depth":89,"text":40},{"id":58,"depth":89,"text":58},{"id":74,"depth":89,"text":74},{"id":83,"depth":89,"text":83},null,"[object Object]",false,"md",{},true,"\u002Fblog\u002Fbaidu-index-count-methods",{"title":5,"description":104},{"site":105,"date":106,"category":107,"tags":108,"author":6,"draft":98},"指令、搜索资源平台的索引量、抓取诊断，三个口径的数字能差三倍。我们用一个 2025 年 12 月的站说明该信哪个、什么时候用哪个，以及收录骤降时先查什么。","2026-01-09","技术SEO",[109,110,111],"百度收录","索引诊断","搜索资源平台","blog\u002Fbaidu-index-count-methods",[],"S8pPU8_yfhdXH1WQC3IcO8qaqY3L5ZgvU2K6t9Lm0EM",{"id":116,"title":117,"author":6,"body":118,"canonical":96,"category":219,"cover":96,"date":220,"description":221,"draft":98,"extension":99,"keywords":96,"meta":222,"navigation":101,"noindex":98,"ogImage":96,"path":223,"seo":224,"seoDescription":96,"seoTitle":96,"stem":225,"tags":226,"updated":96,"__hash__":230},"blog\u002Fblog\u002Fcitation-click-landing.md","被 AI 引用之后，用户点进来落在哪一页",{"type":8,"value":119,"toc":210},[120,123,126,129,132,135,138,141,144,147,151,154,157,160,164,167,170,173,177,180,183,186,189,192,195,198,201,204,207],[11,121,122],{},"2026 年 11 月我们查一个客户的 AI 引用数据，发现有内容的页面被引用最多，但那些页面的留资几乎为零。引用带来了访问，访问走到了死路。",[15,124,125],{"id":125},"引用点击会落在哪",[11,127,128],{},"大部分情况落在被引用的那个页面，因为用户点的是答案里的来源链接。",[11,130,131],{},"少数情况用户不会点，而是看完回答直接搜品牌名。这部分流量会被记成品牌词搜索或直接访问。",[11,133,134],{},"两种情况都要求被引用页面本身能承接。",[15,136,137],{"id":137},"承接断在哪",[11,139,140],{},"被引用的页面通常是文档、博客、术语解释，这类页面的设计目标是讲清楚一个问题，不是促成转化。",[11,142,143],{},"于是出现一个断点：用户读完，觉得有用，但不知道下一步做什么。",[11,145,146],{},"页面上没有入口、没有相关产品、没有更多资料，用户就走了。",[15,148,150],{"id":149},"第一步找到被引用的页面","第一步：找到被引用的页面",[11,152,153],{},"从引用记录里整理页面清单，按被引用次数排序。",[11,155,156],{},"再和流量数据交叉，看这些页面实际有多少访问。",[11,158,159],{},"两个数据都靠前的页面，优先改。",[15,161,163],{"id":162},"第二步加一个不打扰的下一步","第二步：加一个不打扰的下一步",[11,165,166],{},"在文章末尾加一句，指向更详细的内容或者试用入口，比如\"想看完整的配置步骤，这里有文档\"。",[11,168,169],{},"在正文中间插一个轻量入口，比如\"这一节涉及的具体参数，我们的产品页有完整列表\"。",[11,171,172],{},"不要弹窗，不要遮内容。被引用页面的读者是来找答案的，打扰就流失。",[15,174,176],{"id":175},"第三步别把文档页改成销售页","第三步：别把文档页改成销售页",[11,178,179],{},"这是最容易犯的错。看到文档页流量大，就往上加各种 CTA 和表单。",[11,181,182],{},"结果内容变得难读，引用减少，流量也没了。",[11,184,185],{},"我们的原则是内容主体不动，只在合适的节点加导航，加完之后自己读一遍，不别扭才算过。",[15,187,188],{"id":188},"怎么测量",[11,190,191],{},"AI 引用的来源流量很难精确归因，因为很多引擎不传 referrer。",[11,193,194],{},"我们的做法是间接看三个数：被引用页面的总访问、这些页面的站内跳转率、品牌词搜索变化。",[11,196,197],{},"站内跳转率是最直接的指标。加了下一步之后，从文档页跳到产品页的比例应该上升。",[15,199,200],{"id":200},"一个态度",[11,202,203],{},"GEO 的终点不是被引用，是被引用之后有人愿意继续了解你。",[11,205,206],{},"引用是入口，承接是转化。只做引用不做承接，等于把流量引到一个没有门的房间。",[11,208,209],{},"这件事的投入很小，改几个页面的末尾就行。但它决定了 GEO 的投入能不能变成生意。",{"title":88,"searchDepth":89,"depth":89,"links":211},[212,213,214,215,216,217,218],{"id":125,"depth":89,"text":125},{"id":137,"depth":89,"text":137},{"id":149,"depth":89,"text":150},{"id":162,"depth":89,"text":163},{"id":175,"depth":89,"text":176},{"id":188,"depth":89,"text":188},{"id":200,"depth":89,"text":200},"SEO","2026-11-07","引用带来的点击通常落在被引用页面，而那一页往往没有转化入口。这篇写承接断在哪、怎么在不打扰阅读的前提下加下一步，以及怎么测量。",{},"\u002Fblog\u002Fcitation-click-landing",{"title":117,"description":221},"blog\u002Fcitation-click-landing",[227,228,229],"GEO","转化路径","落地页","59VysvmXMIaHC1faOdEZ615TAhHXhzDH2Ig14Ey9ZV4",1794088112697]