[{"data":1,"prerenderedAt":396},["ShallowReactive",2],{"blog-business-registration-footer":3,"blog-prev-business-registration-footer":95,"blog-next-business-registration-footer":320},{"id":4,"title":5,"author":6,"body":7,"canonical":79,"category":80,"cover":79,"date":81,"description":82,"draft":83,"extension":84,"keywords":79,"meta":85,"navigation":86,"noindex":83,"ogImage":79,"path":87,"seo":88,"seoDescription":79,"seoTitle":79,"stem":89,"tags":90,"updated":79,"__hash__":94},"blog\u002Fblog\u002Fbusiness-registration-footer.md","页脚和关于页里的工商信息，怎么写才有用","元析智能",{"type":8,"value":9,"toc":71},"minimark",[10,14,19,26,32,38,41,44,47,50,53,56,59,62,65,68],[11,12,13],"p",{},"工商信息的作用是让\"这家公司真实存在\"变得可查证，不是把营业执照贴满页面。放多了像办证中介，放少了又不合格，关键是位置和一致性。",[15,16,18],"h2",{"id":17},"三个落点各放各的","三个落点，各放各的",[11,20,21,25],{},[22,23,24],"strong",{},"页脚。"," 公司全称、ICP 备案号、版权年份。这三样足够，不用放信用代码。",[11,27,28,31],{},[22,29,30],{},"关于页。"," 统一社会信用代码、注册地址、成立时间、法定代表人（可选）。信用代码放这里最合适，因为看关于页的人本来就在核对公司背景。",[11,33,34,37],{},[22,35,36],{},"联系页。"," 实际办公地址、电话、邮箱、工作时间。注册地址和办公地址不一致时，两个都写，别只写一个。",[15,39,40],{"id":40},"四种常见不一致",[11,42,43],{},"品牌名和公司全称不一致，这个最普遍，也最难避免。处理方式是页脚两个都写，比如\"XX 科技（深圳）有限公司\"，后面括号写品牌名。",[11,45,46],{},"备案主体和运营主体不一致，常见于集团结构和香港公司。这种情况要在关于页写一句说明，别让客户自己去猜。",[11,48,49],{},"地址变更没同步，页脚、关于页、地图商户信息三处，改了一处忘两处。我们给客户的规范是\"改地址必须三处一起改\"，写进交付清单。",[11,51,52],{},"英文名不统一，有的写缩写，有的全拼。对外资料、域名、社交账号、目录站提交，用同一个版本。",[15,54,55],{"id":55},"一个真实的卡单",[11,57,58],{},"2025 年 9 月，一个客户的采购流程卡在合同环节。原因是官网页脚写的公司名和合同主体差了两个词，对方合规要求解释，来回两周。改页脚只花了五分钟，卡单损失的是两周的销售周期。",[15,60,61],{"id":61},"一页纸规范",[11,63,64],{},"我们给每个客户出一份信息规范：公司全称、品牌名、英文名、信用代码、注册地址、办公地址、电话、邮箱、备案号，全部列在一张表里，谁改站点都按这张表来。",[11,66,67],{},"一致性比完整度重要。信息少一项没人追究，写错一处就有人质疑。",[11,69,70],{},"维护上也有个笨办法：把这张表放在设计稿的同一页，改版的时候先改表再改页面。我们吃过一次亏，改版换了新页脚，把备案号漏了，两周后才被客户发现。",{"title":72,"searchDepth":73,"depth":73,"links":74},"",2,[75,76,77,78],{"id":17,"depth":73,"text":18},{"id":40,"depth":73,"text":40},{"id":55,"depth":73,"text":55},{"id":61,"depth":73,"text":61},null,"技术SEO","2026-04-14","统一社会信用代码要不要放页脚、品牌名和公司全称不一致怎么办？这篇讲工商信息的三个落点、四种常见不一致，以及我们给客户定的一页纸规范。",false,"md",{},true,"\u002Fblog\u002Fbusiness-registration-footer",{"title":5,"description":82},"blog\u002Fbusiness-registration-footer",[91,92,93],"工商信息","页脚","信任页面","pnSq2fUSQsqwjwrOkVeNuI_OW8GSxte5zQE96vS4p6g",{"id":96,"title":97,"author":6,"body":98,"canonical":79,"category":307,"cover":79,"date":308,"description":309,"draft":83,"extension":84,"keywords":79,"meta":310,"navigation":86,"noindex":83,"ogImage":79,"path":311,"seo":312,"seoDescription":79,"seoTitle":79,"stem":313,"tags":314,"updated":79,"__hash__":319},"blog\u002Fblog\u002Fai-visibility-three-levels.md","AI 可见性分三层：被读到、被提到、被推荐，三种算法不同",{"type":8,"value":99,"toc":298},[100,103,107,110,113,116,119,123,126,129,132,136,139,142,145,148,151,207,210,213,216,274,277,280,283,286,289,292,295],[11,101,102],{},"AI 可见性不是一件事，是三件事。被读到、被提到、被推荐，三层的数据来源完全不同，混在一起算会得出自相矛盾的结论。上个月我们给一个客户做完整测量：读到 72%，提到 34%，推荐 9%。",[15,104,106],{"id":105},"第一层被读到","第一层：被读到",[11,108,109],{},"指标是 AI 爬虫有没有抓你的页面。数据来源是服务器日志，看 GPTBot、OAI-SearchBot、PerplexityBot 的访问记录和路径。",[11,111,112],{},"这层是基础，但容易被跳过。没被抓到，后面两层都是零。",[11,114,115],{},"判断方法：拉一个月日志，看目标页面有没有被访问、被访问几次、被抓的是不是最新版本。",[11,117,118],{},"一个常见问题是抓的是旧版本。CDN 缓存放了 30 天，爬虫拿到的还是改版前的页面。",[15,120,122],{"id":121},"第二层被提到","第二层：被提到",[11,124,125],{},"指标是 AI 回答里有没有出现你的品牌名或产品名。数据来源是人工跑查询、抄回答原文。",[11,127,128],{},"这层可以无链接。很多文章只算\"挂了链接\"的引用，漏掉了大量\"提了名字但没给链接\"的情况。后者对品牌认知一样有用。",[11,130,131],{},"这层的测量要点是固定查询池。不固定就没法环比，见我们另一篇讲分母的文章。",[15,133,135],{"id":134},"第三层被推荐","第三层：被推荐",[11,137,138],{},"指标是你在回答里处于什么位置。三种形态：首位推荐、列举中的一项、备选位置。",[11,140,141],{},"数据来源还是回答原文，但要读结构。首位通常是一句判断句，\"如果只能选一个，我建议 X\"。",[11,143,144],{},"这层最接近生意。我们统计过，首位推荐的询盘率是备选位置的 5 倍以上。",[15,146,147],{"id":147},"三层的转化关系",[11,149,150],{},"那个客户的数：",[152,153,154,170],"table",{},[155,156,157],"thead",{},[158,159,160,164,167],"tr",{},[161,162,163],"th",{},"层级",[161,165,166],{},"数值",[161,168,169],{},"说明",[171,172,173,185,196],"tbody",{},[158,174,175,179,182],{},[176,177,178],"td",{},"读到",[176,180,181],{},"72%",[176,183,184],{},"目标页 25 个，18 个被 AI 爬虫抓过",[158,186,187,190,193],{},[176,188,189],{},"提到",[176,191,192],{},"34%",[176,194,195],{},"60 个查询里 20 条回答出现品牌名",[158,197,198,201,204],{},[176,199,200],{},"推荐",[176,202,203],{},"9%",[176,205,206],{},"其中 5 条在首位或主答案",[11,208,209],{},"读到 72% 说明抓取没问题，卡在第二层：抓到了但没用上，内容可引用性不足。这种情况改内容结构，不用管技术。",[11,211,212],{},"如果读到只有 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9%，卡在哪一层就修哪一层，别混着算。",{},"\u002Fblog\u002Fai-visibility-three-levels",{"title":97,"description":309},"blog\u002Fai-visibility-three-levels",[315,316,317,318],"AI可见性","监测方法","GEO","指标","ngcZ9a0Vk1IjGHGoyYEcBK8bTH2-ryaF8oxpuEDSZyk",{"id":321,"title":322,"author":6,"body":323,"canonical":79,"category":384,"cover":79,"date":385,"description":386,"draft":83,"extension":84,"keywords":79,"meta":387,"navigation":86,"noindex":83,"ogImage":79,"path":388,"seo":389,"seoDescription":79,"seoTitle":79,"stem":390,"tags":391,"updated":79,"__hash__":395},"blog\u002Fblog\u002Famazon-seller-tool-content.md","卖家工具做内容，别只盯着“亚马逊运营”",{"type":8,"value":324,"toc":378},[325,328,331,334,337,340,343,346,349,352,355,358,363,366,369,372,375],[11,326,327],{},"跨境卖家工具的内容策略，最大的误区是只打“亚马逊运营”这种大词。这个词搜索量大，但被培训机构、媒体和老牌工具占满了。2025 年 9 月我们给一个做广告投放分析的卖家工具做内容，放弃大词，铺了 40 个细分页，到 2026 年 3 月自然访问从月均 2400 到 1.9 万。",[15,329,330],{"id":330},"细分怎么分",[11,332,333],{},"三个维度交叉：平台（亚马逊、TikTok Shop、Shopee、独立站）、环节（选品、listing、广告、库存、客服、合规）、站点（美国、德国、日本）。",[11,335,336],{},"单个页面覆盖一个交叉点，比如“德国站 listing 关键词怎么写”“TikTok Shop 广告出价怎么设”。这些词搜索量可能只有每月几十次，但意图极准，来的人正在干活。",[11,338,339],{},"我们筛词的土办法：去卖家论坛和群里翻最近的提问，看他们用什么词描述问题。论坛里的问法比关键词工具更接近真实搜索。",[15,341,342],{"id":342},"每页写什么",[11,344,345],{},"固定四段：这个环节的常见错误、我们建议的做法、用哪个指标验证、一个具体例子。第三段最值钱，绝大多数内容不写指标，写了就赢一半。",[11,347,348],{},"比如“德国站 listing 关键词”那页，我们给的验证指标是搜索词报告里曝光点击比，低于 0.3% 说明主图或标题有问题。这个判断标准是我们从客户数据里总结的，同行页面里没有。",[15,350,351],{"id":351},"一年后回头看的问题",[11,353,354],{},"这类页面有个通病：平台规则一变就过期。2026 年 1 月 TikTok Shop 后台改版，我们有 6 个页面的截图和路径全错了。后来加了季度复查，每季度挑 10 个高流量页面核对一遍，改截图和过时表述。",[11,356,357],{},"过期内容比没有内容更伤。用户按你说的找不到入口，下次就不来了。",[11,359,360],{},[22,361,362],{},"内链怎么织",[11,364,365],{},"四十个页面不能是四十个孤岛。我们按“环节”做了一条主链：选品页链到 listing 页，listing 页链到广告页，广告页链到库存页。用户看完一个环节的问题，自然会想看下一个环节。这条链把页均停留时间从 1 分 40 秒拉到 3 分 10 秒。",[11,367,368],{},"另外，每个页面顶部放一条“本文基于哪个站点的规则”，因为同一件事在德国站和美国站的做法经常相反。不标清楚，用户照做会出事，这是内容可信度的一部分。",[15,370,371],{"id":371},"关于转化",[11,373,374],{},"卖家工具的用户决策快，看到能解决问题的内容，会直接注册试用。我们这 40 个页面里转化最好的是“广告 ACOS 怎么降”那页，注册转化 5.8%，因为搜这个词的人正在亏钱。",[11,376,377],{},"跨境工具的内容，本质是陪着卖家解决具体问题。你比他更懂某个平台某个环节的细节，他就会用你的工具。",{"title":72,"searchDepth":73,"depth":73,"links":379},[380,381,382,383],{"id":330,"depth":73,"text":330},{"id":342,"depth":73,"text":342},{"id":351,"depth":73,"text":351},{"id":371,"depth":73,"text":371},"内容运营","2026-04-15","跨境卖家工具的搜索词极度分散，按平台、按环节、按站点分开，每个都小。我们做了 40 个细分页，半年自然访问从 2400 到 1.9 万。",{},"\u002Fblog\u002Famazon-seller-tool-content",{"title":322,"description":386},"blog\u002Famazon-seller-tool-content",[392,393,394],"跨境电商","卖家工具","关键词","0buHprs0JIFBQk3tfE9MvvqTI89gb6WjNOR-yYC2oto",1794088106763]