[{"data":1,"prerenderedAt":399},["ShallowReactive",2],{"blog-competitor-catalog-benchmark":3,"blog-prev-competitor-catalog-benchmark":117,"blog-next-competitor-catalog-benchmark":228},{"id":4,"title":5,"author":6,"body":7,"canonical":101,"category":102,"cover":101,"date":103,"description":104,"draft":105,"extension":106,"keywords":101,"meta":107,"navigation":108,"noindex":105,"ogImage":101,"path":109,"seo":110,"seoDescription":101,"seoTitle":101,"stem":111,"tags":112,"updated":101,"__hash__":116},"blog\u002Fblog\u002Fcompetitor-catalog-benchmark.md","把三个竞品的博客目录做成一张表，能看到什么","元析智能",{"type":8,"value":9,"toc":89},"minimark",[10,14,18,21,24,27,30,33,36,39,42,46,49,52,55,58,61,64,67,70,73,76,80,83,86],[11,12,13],"p",{},"2025 年 12 月，一个做数据同步的客户问我们，竞品每个月发十几篇，我们只发三篇，是不是要加人。我把三家竞品的目录抓下来做成一张表，431 篇文章，看完他自己把加人计划撤了。",[15,16,17],"h2",{"id":17},"表里只有六列",[11,19,20],{},"标题、发布时间、体裁、字数、有没有数据或图表、有没有英文版。六列足够看出对手内容投入的真实结构。",[11,22,23],{},"再加一列备注，写“重复”“过时”“纯转载”，方便后面判断质量。",[15,25,26],{"id":26},"更新频率要看断更",[11,28,29],{},"三家平均每月 11 篇，听着吓人。按季度拆开看，其中两家在 2024 年上半年断更了 5 个月，2025 年又补上来。",[11,31,32],{},"平均数是骗人的。真实节奏是：有产品发布就写一阵，没发布就停。这种节奏说明内容没有独立负责的人。",[15,34,35],{"id":35},"体裁比例暴露战略",[11,37,38],{},"一家 60% 写学习类内容，说明他在抢品类词和品牌曝光。另一家 45% 是对比和替代内容，说明他在抢别家的客户。",[11,40,41],{},"客户自己 70% 是学习类，对比页只有 4 篇。这就是我们建议他改比例的依据，不是拍脑袋定的。",[15,43,45],{"id":44},"字数看不出质量但能看出投入","字数看不出质量，但能看出投入",[11,47,48],{},"三家平均 1750 字，客户平均 2600 字。字多不代表好，但结合“有没有数据”这一列看就有意思了：竞品里带实测数据的只有 9 篇，客户有 21 篇。",[11,50,51],{},"也就是说，客户的内容其实更硬，只是写得太长、标题太软。这个结论当时没人想到。",[15,53,54],{"id":54},"英文版是个信号",[11,56,57],{},"三家只有一家做了英文版，而且只翻了 30 篇。这说明这个品类的海外需求还没被验证，不是我们该抢的战场。",[11,59,60],{},"看到对手没做的事，比看到对手做了的事更有用。",[15,62,63],{"id":63},"这张表的用法",[11,65,66],{},"每半年更新一次，只记新增。它解决的问题不是“对手写了什么”，是“我们该投多少人、写多深、写哪一类”。",[15,68,69],{"id":69},"一个容易踩的坑",[11,71,72],{},"抓目录时别只看博客列表页的第一屏。有些竞品把内容分散在 \u002Fblog\u002F、\u002Fresources\u002F、\u002Flearn\u002F 三个路径下，只抓一个会低估一半。",[11,74,75],{},"我们第一次抓的时候就漏了 \u002Flearn\u002F 下的 60 多篇，后来从 sitemap.xml 全量对了一遍才发现。",[15,77,79],{"id":78},"还有一个信号谁在写","还有一个信号：谁在写",[11,81,82],{},"看发文署名。431 篇里 380 篇署同一个名字，另外 51 篇署了 4 个人，其中 3 个人的文章全是产品发布稿。",[11,84,85],{},"署名结构能看出内容团队是真是假。真团队的文章署名会分散，假团队的署名只有一个名字，而且从不回应评论。",[11,87,88],{},"我们给客户的建议是：篇数不比，比“有效篇数”，也就是带独家数据或明确决策信息的篇数。431 篇里，有效的不超过 70 篇。",{"title":90,"searchDepth":91,"depth":91,"links":92},"",2,[93,94,95,96,97,98,99,100],{"id":17,"depth":91,"text":17},{"id":26,"depth":91,"text":26},{"id":35,"depth":91,"text":35},{"id":44,"depth":91,"text":45},{"id":54,"depth":91,"text":54},{"id":63,"depth":91,"text":63},{"id":69,"depth":91,"text":69},{"id":78,"depth":91,"text":79},null,"SEO","2025-12-25","2025 年 12 月我们把三个竞品的 431 篇文章做成一张表，客户看完改了自己的计划：不自卑也不加人。表里的六列，比篇数有用得多。",false,"md",{},true,"\u002Fblog\u002Fcompetitor-catalog-benchmark",{"title":5,"description":104},"blog\u002Fcompetitor-catalog-benchmark",[113,114,115],"竞品分析","内容规模","内容运营","aT2pJZnTYn3Eig5WlnucNuA6BxNDiw3H5lpiBaLHXvE",{"id":118,"title":119,"author":6,"body":120,"canonical":101,"category":216,"cover":101,"date":217,"description":218,"draft":105,"extension":106,"keywords":101,"meta":219,"navigation":108,"noindex":105,"ogImage":101,"path":220,"seo":221,"seoDescription":101,"seoTitle":101,"stem":222,"tags":223,"updated":101,"__hash__":227},"blog\u002Fblog\u002Fnew-site-indexing-slow.md","新站三个月不收录，八成不是\"权重\"问题",{"type":8,"value":121,"toc":209},[122,125,128,169,173,176,184,187,190,193,196,200,203,206],[11,123,124],{},"新站确实有观察期，抓取频次低、发现慢，这是真的。但三个月还零收录，先当技术故障查，别用\"新站\"两个字解释一切。我们查过 11 个这种站，7 个是配置问题，2 个是域名历史问题，只有 2 个属于内容太薄、确实要等。",[15,126,127],{"id":127},"排查顺序",[129,130,131,139,145,151,157,163],"ol",{},[132,133,134,138],"li",{},[135,136,137],"strong",{},"域名历史","：查 archive.org 有没有前身站点，GSC 里有没有手动操作记录。买了个被用过的域名，前面积累的惩罚会带过来。",[132,140,141,144],{},[135,142,143],{},"robots 和 noindex","：新站模板从别的项目拷来的，带一行整站 noindex，这事我见过不下五次。",[132,146,147,150],{},[135,148,149],{},"渲染","：新站偏爱最新框架，初始 HTML 空空如也。curl 一下就知道。",[132,152,153,156],{},[135,154,155],{},"sitemap 有效性","：提交了但里面全是 302 或者需要登录，等于没提交。",[132,158,159,162],{},[135,160,161],{},"蜘蛛有没有来过","：GSC 抓取统计、服务器日志。一次请求都没有，说明发现环节就断了，去做几条真实外链，别等着。",[132,164,165,168],{},[135,166,167],{},"WAF 和防火墙","：新站默认安全策略经常把海外 IP 段限流，Googlebot 首当其冲。",[15,170,172],{"id":171},"_2025-年-12-月那个站","2025 年 12 月那个站",[11,174,175],{},"一个 API 监控工具的官网，2025 年 10 月上线，等了 10 周，GSC 里一个页面都没收录。他们团队已经接受了\"新站要等半年\"的说法。",[11,177,178,179,183],{},"我们打开首页源码，第 8 行是 ",[180,181,182],"code",{},"\u003Cmeta name=\"robots\" content=\"noindex\">","——从上个项目模板拷过来没删。删掉后第 3 天收录首页，两周收录 210 个页面，第 5 周开始有长尾词排名。",[11,185,186],{},"这种情况没什么技术含量，但它是新站不收录里最高频的原因。查一次 URL 检查，十分钟。",[15,188,189],{"id":189},"新站提交的正确顺序",[11,191,192],{},"上线当天做四件事，顺序别反：先把 robots.txt 写好并确认没有全站屏蔽，再把 sitemap 提交到 GSC 和百度搜索资源平台，然后从几个已有站点放几条真实外链（官网导航、公众号文章、行业目录），最后用网址检查把首页和几个核心产品页确认一遍。十天内蜘蛛应该至少来过一次，没有就要按上面的清单回查。",[11,194,195],{},"内容上别一上线就铺 200 篇。新站抓取预算很小，一次放太多页面，蜘蛛会优先抓链接多的页面，深层的长尾页反而要等更久。我们一般建议首月 30 到 50 个页面，集中在产品页和 3 到 5 篇能打的文章上。",[15,197,199],{"id":198},"怎么判断是真的要等","怎么判断是\"真的要等\"",[11,201,202],{},"看日志。蜘蛛来过、抓了、没收录，这才是内容或质量层面的问题，需要时间。蜘蛛一次都没来，那是发现和配置问题，等三年也不会好。",[15,204,205],{"id":205},"立场",[11,207,208],{},"把\"新站没权重\"当诊断结论是偷懒。这句话只能解释排名慢，解释不了零收录。零收录永远是技术问题优先。",{"title":90,"searchDepth":91,"depth":91,"links":210},[211,212,213,214,215],{"id":127,"depth":91,"text":127},{"id":171,"depth":91,"text":172},{"id":189,"depth":91,"text":189},{"id":198,"depth":91,"text":199},{"id":205,"depth":91,"text":205},"技术SEO","2025-12-23","新站收录慢，最常听到的解释是\"新站没权重，等等就好\"。我们查过 11 个三个月以上不收录的新站，7 个是技术问题：robots、JS 渲染、模板 noindex、sitemap 无效。附排查顺序。",{},"\u002Fblog\u002Fnew-site-indexing-slow",{"title":119,"description":218},"blog\u002Fnew-site-indexing-slow",[224,225,226],"新站收录","索引诊断","抓取","IkGm7SUKQYGlkwM3tOtc13B_dxdlCk6x9wRt2r0uxsg",{"id":229,"title":230,"author":6,"body":231,"canonical":101,"category":387,"cover":101,"date":388,"description":389,"draft":105,"extension":106,"keywords":101,"meta":390,"navigation":108,"noindex":105,"ogImage":101,"path":391,"seo":392,"seoDescription":101,"seoTitle":101,"stem":393,"tags":394,"updated":101,"__hash__":398},"blog\u002Fblog\u002Fai-visibility-manual-check.md","查自己被不被 AI 引用：五个能手工复现、不花钱的方法",{"type":8,"value":232,"toc":379},[233,236,240,243,246,249,253,256,259,262,266,269,272,275,279,282,285,288,292,295,298,301,376],[11,234,235],{},"不用买工具也能查 AI 可见性。2026 年 1 月我们手测了 12 个站，全部流程跑完 40 分钟。五个方法按可靠度排，第三个最准，第四个最容易被忽略。",[15,237,239],{"id":238},"方法一品牌词直查","方法一：品牌词直查",[11,241,242],{},"固定六个入口：ChatGPT、Perplexity、Google AI Overviews、豆包、元宝、DeepSeek。每个入口问同一句\"XX 是做什么的\"。",[11,244,245],{},"关键在细节：同一时间段、新开会话、不登录、不用同一台设备跑全部。",[11,247,248],{},"记录原文，不要只记\"提到了\"。我们要看的是它用什么词描述你——\"数据管道\"还是\"数据集成\"还是\"BI 工具\"，这三种描述带进来的客户完全不同。",[15,250,252],{"id":251},"方法二让引擎介绍你的站","方法二：让引擎介绍你的站",[11,254,255],{},"问\"example.com 这个站是做什么的\"。引擎会去抓你的站再总结。",[11,257,258],{},"这个方法能看出你的首页和 About 页对机器是否清晰。如果它总结出来的东西和你以为的不一样，问题在页面，不在引擎。",[11,260,261],{},"我们试过 12 个站，只有 4 个被总结对了。剩下 8 个，引擎要么抓错页，要么把产品当成公司。",[15,263,265],{"id":264},"方法三用一句独特的话反查","方法三：用一句独特的话反查",[11,267,268],{},"这是最准的一个。从你官网挑一句只可能出自你嘴里的话，带数字的那种，比如\"跨区域同步 P99 延迟 180 毫秒\"。把这句话原样问给引擎，问它\"这句话出自哪里\"。",[11,270,271],{},"如果它答对了来源，说明你的页面在它的索引里、且被正确归属。如果它答不出来，或者答成别人的站，说明这段内容没进去，或者被转载覆盖了。",[11,273,274],{},"这个方法的好处是排除品牌词的干扰。品牌词查询测的是\"它知不知道你\"，这句测试测的是\"它有没有读到你写的具体内容\"。",[15,276,278],{"id":277},"方法四翻服务器日志","方法四：翻服务器日志",[11,280,281],{},"搜 OAI-SearchBot、PerplexityBot、GPTBot 的访问记录，看它们抓了哪些路径。",[11,283,284],{},"日志不会告诉你有没有被引用，但能告诉你有没有被读。被读没被引，问题在内容可引用性；没被读，问题在抓取。这两种问题的修法完全相反。",[11,286,287],{},"我们用它发现过一个事故：客户上线新 CDN 之后，AI 爬虫全被挡了，前台一切正常，日志里静悄悄。",[15,289,291],{"id":290},"方法五看回答里的链接","方法五：看回答里的链接",[11,293,294],{},"Perplexity 和 ChatGPT 搜索会挂来源链接。数一数来源里你的域名占几个。",[11,296,297],{},"这个方法只能测挂了链接的引擎。AI Overviews 也挂链接，但只挂少数几个，样本太少。",[15,299,300],{"id":300},"五个方法的成本",[302,303,304,320],"table",{},[305,306,307],"thead",{},[308,309,310,314,317],"tr",{},[311,312,313],"th",{},"方法",[311,315,316],{},"耗时",[311,318,319],{},"可靠度",[321,322,323,335,345,355,366],"tbody",{},[308,324,325,329,332],{},[326,327,328],"td",{},"品牌词直查",[326,330,331],{},"15 分钟",[326,333,334],{},"中",[308,336,337,340,343],{},[326,338,339],{},"让引擎介绍你的站",[326,341,342],{},"5 分钟",[326,344,334],{},[308,346,347,350,352],{},[326,348,349],{},"独特句反查",[326,351,342],{},[326,353,354],{},"高",[308,356,357,360,363],{},[326,358,359],{},"日志检查",[326,361,362],{},"10 分钟",[326,364,365],{},"中，看抓取",[308,367,368,371,373],{},[326,369,370],{},"来源链接统计",[326,372,342],{},[326,374,375],{},"高，看引用",[11,377,378],{},"加起来 40 分钟。别嫌笨，工具做的事也是这些，只是更快。而读原文这件事，工具替不了你。",{"title":90,"searchDepth":91,"depth":91,"links":380},[381,382,383,384,385,386],{"id":238,"depth":91,"text":239},{"id":251,"depth":91,"text":252},{"id":264,"depth":91,"text":265},{"id":277,"depth":91,"text":278},{"id":290,"depth":91,"text":291},{"id":300,"depth":91,"text":300},"工具评测","2025-12-26","不买工具也能测 AI 可见性。2026 年 1 月我们手测了 12 个站，五个方法里第三个最准、第四个最容易被忽略。每次 40 分钟，关键是抄原文。",{},"\u002Fblog\u002Fai-visibility-manual-check",{"title":230,"description":389},"blog\u002Fai-visibility-manual-check",[395,396,397],"AI可见性","监测方法","GEO","5MxOiS22WwfjCPuKz44Jzio_BqlneoMo6Netume9-7E",1794088109781]