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占位。看什么、怎么记、哪些不用跟，都在这篇，附我们的监控表结构，省得自己设计，照着填就行，一周 30 分钟够用。",false,"md",{},true,"\u002Fblog\u002Fcompetitor-content-monitoring",{"title":5,"description":125},"blog\u002Fcompetitor-content-monitoring",[134,135,136],"竞品分析","内容监控","内容策略","Tnv2yoaYPUYfVXb1Q4_d2MWoTezu-SLx6sX62-1b7tM",{"id":139,"title":140,"author":6,"body":141,"canonical":122,"category":241,"cover":122,"date":242,"description":243,"draft":126,"extension":127,"keywords":122,"meta":244,"navigation":129,"noindex":126,"ogImage":122,"path":245,"seo":246,"seoDescription":122,"seoTitle":122,"stem":247,"tags":248,"updated":122,"__hash__":252},"blog\u002Fblog\u002Fauthor-page-credentials.md","作者页别只放头像，放三样能核对的东西",{"type":8,"value":142,"toc":230},[143,146,150,153,156,160,163,166,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227],[11,144,145],{},"作者页的作用只有一个：让人验证这个人真做过这件事。所以别只放头像和一句“从业十年”。我们固定放三样能点开核对的东西，客户站的作者页改完之后，页面平均停留时间从 25 秒涨到 1 分 10 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404。",[15,177,178],{"id":178},"别做的事",[11,180,181],{},"别买头衔。什么“资深专家”“行业顾问”，查不到对应经历，写了反而扣分。",[11,183,184],{},"别写大段自我描述。作者页是让人核对信息的，不是让人读散文的。",[15,186,187],{"id":187},"多久更新一次",[11,189,190],{},"每季度核对一次：人还在不在、写的方向变没变、链接有没有失效、文章列表是不是最新。",[11,192,193],{},"人离职了就换成新的负责人，别让页面挂着已经不在的人。我们见过一个站，作者页上的人两年前就离职了。",[15,195,196],{"id":196},"文章页上怎么显示",[11,198,199],{},"标题下面一行：作者名、发布日期、更新日期。作者名要能点。",[11,201,202],{},"有些站把作者藏在页脚，或者只写“编辑部”。匿名写技术内容，可信度天然打折。",[15,204,205],{"id":205},"一个判断标准",[11,207,208],{},"把作者页给一个陌生人看，问他“你觉得这个人真的做过这件事吗”。答案是肯定，这一页就合格。",[15,210,211],{"id":211},"作者页和文章的关系",[11,213,214],{},"作者页不是孤立的。每篇文章都要能链到作者页，作者页要能链回他写的文章，两头都通，信任才建立得起来。",[11,216,217],{},"2026 年 6 月我们查过一个站，作者页有 5 个，但文章页上没有一处能点到作者页。等于白做。",[15,219,220],{"id":220},"团队署名怎么办",[11,222,223],{},"有些内容是多个人写的，署名写“元析智能内容组”也行，但要有一个页面对应这个署名，写清这个组负责什么、谁在维护。",[11,225,226],{},"别让署名变成一个没有落点的词。",[11,228,229],{},"如果他说“看着像营销页”，那就得重写。",{"title":110,"searchDepth":111,"depth":111,"links":231},[232,233,234,235,236,237,238,239,240],{"id":148,"depth":111,"text":149},{"id":158,"depth":111,"text":159},{"id":168,"depth":111,"text":169},{"id":178,"depth":111,"text":178},{"id":187,"depth":111,"text":187},{"id":196,"depth":111,"text":196},{"id":205,"depth":111,"text":205},{"id":211,"depth":111,"text":211},{"id":220,"depth":111,"text":220},"SEO","2026-08-12","作者页的作用是让人验证“这个人真做过这件事”。我们固定放三样：做过什么项目、写过哪些文章、在哪能查到他。三样都能点开核对，比任何头衔有用。",{},"\u002Fblog\u002Fauthor-page-credentials",{"title":140,"description":243},"blog\u002Fauthor-page-credentials",[249,250,251],"作者页","E-E-A-T","内容可信度","71F0M8fduVF3Xn9bak_-yBEkeIgIOyCOdZCe_jZzEto",{"id":254,"title":255,"author":6,"body":256,"canonical":122,"category":241,"cover":122,"date":367,"description":368,"draft":126,"extension":127,"keywords":122,"meta":369,"navigation":129,"noindex":126,"ogImage":122,"path":370,"seo":371,"seoDescription":122,"seoTitle":122,"stem":372,"tags":373,"updated":122,"__hash__":377},"blog\u002Fblog\u002Fai-fact-sheet-page.md","给 AI 准备一张产品事实页，比写十篇软文有用",{"type":8,"value":257,"toc":357},[258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354],[11,259,260],{},"2026 年 8 月我们给一个客户做了一张产品事实页，一页纸，不带任何营销语言。上线六周后，三个 AI 引擎在回答相关问题时引用了其中的段落。",[15,262,263],{"id":263},"事实页是什么",[11,265,266],{},"一页专门给机器读的页面，把产品的基本事实列清楚，不做说服。",[11,268,269],{},"内容包括：产品全名和所属公司、一句话定位、核心功能清单、不支持的场景、价格与计费方式、集成列表、客户规模区间、最近更新时间。",[11,271,272],{},"这页不需要漂亮，需要准确、结构清楚、能被单独摘出来。",[15,274,275],{"id":275},"为什么有用",[11,277,278],{},"AI 回答问题时需要一个可信的、原子化的事实来源。",[11,280,281],{},"你官网的产品页通常充满营销语言，一段话里塞五个形容词，机器很难提取事实。",[11,283,284],{},"评测站和论坛的信息更不可靠。事实页相当于给 AI 一个官方口径。",[15,286,287],{"id":287},"怎么写",[11,289,290],{},"用短句。一行只讲一件事，不要复合句。",[11,292,293],{},"用表格。功能、价格、集成三块做成表格，表头带单位，不要合并单元格。",[11,295,296],{},"每个数字带口径。比如\"支持 50 个成员\"要写清是免费版还是所有版本，\"99.9% 可用性\"要写清统计周期。",[11,298,299],{},"页面底部写更新日期。没有日期的信息，机器和人都不知道新不新。",[15,301,302],{"id":302},"放哪里",[11,304,305],{},"放在关于页下面，路径短一点，比如 \u002Fabout\u002Ffacts。",[11,307,308],{},"从产品页、定价页、文档首页都加一条内链过去。",[11,310,311],{},"加 Organization 和 SoftwareApplication 结构化数据，把产品名、公司、价格区间标清楚。",[15,313,314],{"id":314},"怎么维护",[11,316,317],{},"每季度更新一次，功能有增减或者价格调整时立刻改。",[11,319,320],{},"留一个变更记录，写清改了什么、什么时候改的。这个记录本身也是可引用的事实。",[11,322,323],{},"我们给客户的建议是把事实页写进产品发布的检查清单，和更新日志一起发。",[15,325,326],{"id":326},"一个常见的疑问",[11,328,329],{},"有人问，事实页会不会和产品页抢关键词。",[11,331,332],{},"不会。事实页面向的是具体问题，比如某个版本多少钱、支不支持某个集成，和产品页的主关键词不冲突。",[11,334,335],{},"我们的做法是事实页不做关键词优化，只求准确。它靠的是被引用，不是排名。",[15,337,338],{"id":338},"事实页和产品页的分工",[11,340,341],{},"产品页负责说服，事实页负责被引用。两个页面的写法完全不同。",[11,343,344],{},"我们通常把事实页放在关于页下面，产品页只加一条内链指过去，避免两个页面抢同一批词。",[15,346,347],{"id":347},"一个态度",[11,349,350],{},"事实页不是 SEO 技巧，是给所有渠道提供一份统一口径。",[11,352,353],{},"销售在用，客服在用，AI 也在用。它减少的是解释成本，不只是提高引用率。",[11,355,356],{},"一页纸的工作量，两三个小时。比写十篇软文便宜得多，也耐用得多。",{"title":110,"searchDepth":111,"depth":111,"links":358},[359,360,361,362,363,364,365,366],{"id":263,"depth":111,"text":263},{"id":275,"depth":111,"text":275},{"id":287,"depth":111,"text":287},{"id":302,"depth":111,"text":302},{"id":314,"depth":111,"text":314},{"id":326,"depth":111,"text":326},{"id":338,"depth":111,"text":338},{"id":347,"depth":111,"text":347},"2026-08-14","一页列清产品名、定位、功能边界、价格、集成和限制，上线六周后被三个引擎引用。这篇写事实页放什么、怎么写、放哪里、怎么维护，附一份字段清单。",{},"\u002Fblog\u002Fai-fact-sheet-page",{"title":255,"description":368},"blog\u002Fai-fact-sheet-page",[374,375,376],"GEO","事实页","内容结构","qEuO6NUhWbznqEeSKhNt9vHRUVGx9x00q5ia7alQLd0",1794088102871]