[{"data":1,"prerenderedAt":929},["ShallowReactive",2],{"news-list":3},[4,126,334,478,646,768],{"id":5,"title":6,"body":7,"canonical":113,"category":114,"date":23,"description":115,"draft":116,"extension":117,"keywords":118,"meta":119,"navigation":120,"noindex":116,"ogImage":113,"path":121,"seo":122,"seoDescription":113,"seoTitle":113,"source":123,"stem":124,"__hash__":125},"news\u002Fnews\u002Findustry-digest.md","搜索与 AI 行业动态速览（每日自动更新）",{"type":8,"value":9,"toc":106},"minimark",[10,25,29,66,70,100,103],[11,12,13,17],"blockquote",{},[14,15,16],"p",{},"本页由官网脚本每天自动汇总外部权威信源，只记录标题、来源、发布日期和原文链接，不改写、不评论原文；内容以链接原文为准。",[14,18,19,20,24],{},"原文标题保持原语言（多为英文）。最近更新时间：",[21,22,23],"code",{},"2026-11-06","（UTC+8，页面每天定时刷新）。",[26,27,23],"h3",{"id":28},"_2026-11-06",[30,31,32,43,51,58],"ul",{},[33,34,35,42],"li",{},[36,37,41],"a",{"href":38,"rel":39},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-queries-hit-a-5-year-high-and-search-revenue-didnt-follow\u002F595485\u002F",[40],"nofollow","Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow"," · Search Engine Journal",[33,44,45,50],{},[36,46,49],{"href":47,"rel":48},"https:\u002F\u002Fwww.seroundtable.com\u002Fopenai-updates-chatgpt-ads-bidding-options-42470.html",[40],"OpenAI Updates ChatGPT Ads Bidding Options For Max Bid or Max CPC"," · Search Engine Roundtable",[33,52,53,42],{},[36,54,57],{"href":55,"rel":56},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnovember-click-spikes-in-google-search-console-are-bot-traffic-how-to-filter-your-reports\u002F595834\u002F",[40],"November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports",[33,59,60,65],{},[36,61,64],{"href":62,"rel":63},"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fdevelopers-tools\u002Fintroducing-gemini-omni-1-2-flash\u002F",[40],"Gemini Omni 1.2 Flash: Fast and cost-effective with longer clips"," · Google AI 博客",[26,67,69],{"id":68},"_2026-11-05","2026-11-05",[30,71,72,79,86,93],{},[33,73,74,42],{},[36,75,78],{"href":76,"rel":77},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-ai-answer-ads-apparel-electronics-report\u002F595984\u002F",[40],"Ads In Google AI Answers Concentrate In Apparel & Electronics",[33,80,81,50],{},[36,82,85],{"href":83,"rel":84},"https:\u002F\u002Fwww.seroundtable.com\u002Ffacebook-answers-google-42467.html",[40],"Facebook Answers AI-Generated 6 Million Pages Is Google Scaled Content Abuse",[33,87,88,42],{},[36,89,92],{"href":90,"rel":91},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgeo-isnt-a-distraction-referral-data-misses-where-ai-shapes-buying-decisions\u002F595730\u002F",[40],"GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions",[33,94,95,50],{},[36,96,99],{"href":97,"rel":98},"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ads-expands-ai-content-label-disclosure-42461.html",[40],"Google Ads Expands AI Content Disclosure Label To More Regions",[101,102],"hr",{},[14,104,105],{},"信源简介：Search Engine Roundtable、Search Engine Journal 是海外 SEO 行业媒体；Google AI 博客、OpenAI 官方博客提供 AI 引擎动态。以上链接均指向原文，不转载全文。",{"title":107,"searchDepth":108,"depth":108,"links":109},"",2,[110,112],{"id":28,"depth":111,"text":23},3,{"id":68,"depth":111,"text":69},null,"行业动态","每天自动汇总 Search Engine Roundtable、Search Engine Journal、Google AI 博客、OpenAI 官方博客的搜索与 AI 引擎动态。只记录标题、来源、发布日期和原文链接，不改写原文；内容以链接原文为准。",false,"md","SEO动态,GEO动态,搜索引擎算法更新,AI搜索动态",{},true,"\u002Fnews\u002Findustry-digest",{"title":6,"description":115},"外部信源自动汇总","news\u002Findustry-digest","OB6v_dirD5pvO3L9MMZeg2T5QQw_-UpmCd2_Kx8RgnE",{"id":127,"title":128,"body":129,"canonical":113,"category":325,"date":326,"description":327,"draft":116,"extension":117,"keywords":113,"meta":328,"navigation":120,"noindex":116,"ogImage":113,"path":329,"seo":330,"seoDescription":113,"seoTitle":113,"source":331,"stem":332,"__hash__":333},"news\u002Fnews\u002Fkimi-web-search.md","Kimi 升级联网搜索,国内 AI 搜索竞争加剧",{"type":8,"value":130,"toc":318},[131,134,139,142,156,159,163,166,248,251,254,257,263,268,273,278,282,285,288,294,300,306,309,312,315],[14,132,133],{},"Kimi 1 月升级了联网搜索,响应速度和信源覆盖都明显改善。结论先给:国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)的格局基本成型,但各家抓取偏好差异大,做国内 GEO 不能一套策略打全部。",[135,136,138],"h2",{"id":137},"kimi-这次升级了什么","Kimi 这次升级了什么",[14,140,141],{},"1 月下旬,月之暗面对 Kimi 的联网搜索做了升级。我们测下来几个变化:",[30,143,144,147,150,153],{},[33,145,146],{},"响应速度比之前快,复杂问题 3-5 秒出结果(之前 8-10 秒)",[33,148,149],{},"信源覆盖更广,知乎、微信公众号、新闻源都进来了",[33,151,152],{},"引用来源比之前多,平均一个回答引用 4-6 个信源(之前 2-3 个)",[33,154,155],{},"多轮追问稳定性提升",[14,157,158],{},"这不是小修小补,是 Kimi 在补联网搜索这块的短板。之前 Kimi 强在长文本理解,弱在实时搜索,这次升级明显是想把搜索这条腿也补上。",[135,160,162],{"id":161},"国内-ai-搜索四家格局","国内 AI 搜索四家格局",[14,164,165],{},"2025 年下半年到 2026 年初,国内 AI 搜索市场基本形成四家分立的局面:",[167,168,169,188],"table",{},[170,171,172],"thead",{},[173,174,175,179,182,185],"tr",{},[176,177,178],"th",{},"厂商",[176,180,181],{},"强项",[176,183,184],{},"用户特征",[176,186,187],{},"抓取偏好",[189,190,191,206,220,234],"tbody",{},[173,192,193,197,200,203],{},[194,195,196],"td",{},"文心一言",[194,198,199],{},"百度系资源、资讯全",[194,201,202],{},"大众用户、信息查询",[194,204,205],{},"百度系内容(百家号、百度百科)、新闻源",[173,207,208,211,214,217],{},[194,209,210],{},"豆包",[194,212,213],{},"字节系资源、响应快",[194,215,216],{},"年轻用户、生活查询",[194,218,219],{},"抖音、今日头条、新闻源",[173,221,222,225,228,231],{},[194,223,224],{},"Kimi",[194,226,227],{},"长文本、深度分析",[194,229,230],{},"知识工作者、开发者",[194,232,233],{},"知乎、公众号、技术社区",[173,235,236,239,242,245],{},[194,237,238],{},"通义",[194,240,241],{},"阿里系资源、电商场景",[194,243,244],{},"商务用户、B 端",[194,246,247],{},"淘宝、1688、行业资讯",[14,249,250],{},"四家各有基本盘,短期看格局稳定。Kimi 这次升级后,在\"深度搜索\"这个细分场景上,和文心一言、通义的差距在缩小。",[135,252,253],{"id":253},"各家抓取偏好差异",[14,255,256],{},"这是做国内 GEO 最要关注的点。四家 AI 引擎的抓取偏好差别很大,同一套内容,在四家被引用的概率差很多。",[14,258,259,262],{},[260,261,196],"strong",{},"重百度系内容。百家号、百度百科、百度知道在文心一言里权重高。如果你想被文心一言引用,百度系内容布局是必须的。",[14,264,265,267],{},[260,266,210],{},"重字节系。抖音短视频描述、今日头条文章是主要信源。豆包用户偏生活场景,B 端软件公司在这家能拿到的流量有限。",[14,269,270,272],{},[260,271,224],{},"重深度内容。知乎高赞回答、公众号长文、技术社区(掘金、CSDN)是主要信源。Kimi 用户里知识工作者和开发者占比高,软件公司在这家值得重点投入。",[14,274,275,277],{},[260,276,238],{},"重 B 端和电商。1688 商品页、行业资讯站是主要信源。软件公司做 B 端选型内容,通义是个该关注的渠道。",[135,279,281],{"id":280},"对国内-geo-策略的影响","对国内 GEO 策略的影响",[14,283,284],{},"国内 GEO 和海外 GEO 最大的不同,是引擎多、偏好分散。海外基本就是 ChatGPT + Perplexity 两家,加 Google AI Overviews 三家。国内四家各有偏好,一套内容打不过来。",[14,286,287],{},"我们建议的国内 GEO 策略分三步:",[14,289,290,293],{},[260,291,292],{},"第一步,按目标用户选主战场。"," 你的用户是开发者,重点投 Kimi(知乎、技术社区);你的用户是企业采购,重点投通义和文心一言(行业资讯、百度系);你的用户是大众,豆包不能漏。",[14,295,296,299],{},[260,297,298],{},"第二步,内容按引擎偏好分发。"," 同一个产品的对比内容,知乎版写深一点(给 Kimi),公众号版写全一点(给文心一言),行业媒体版写专业一点(给通义)。不是一稿多发,是按引擎偏好调整。",[14,301,302,305],{},[260,303,304],{},"第三步,做多引擎可见度监测。"," 国内四家加上 ChatGPT(国内开发者也在用),五个引擎每周跑一批关键词,记录引用情况。没有现成工具,得自己搭脚本。",[135,307,308],{"id":308},"我们怎么看",[14,310,311],{},"Kimi 这次升级是 2026 年国内 AI 搜索竞争的第一枪。后面几个月,文心一言、豆包、通义都会跟进升级,四家的差距会进一步缩小,竞争会更激烈。",[14,313,314],{},"对做 GEO 的人是好事——引擎竞争意味着各家都会优化抓取和引用机制,内容质量好的站被引用的概率会上升。但难度也在涨——四家偏好分散,一套策略打不过来,必须做差异化。",[14,316,317],{},"我们的判断:2026 年国内 GEO 会从\"可选项\"变成软件公司的标配。但和海外不同,国内没有一家独大的 AI 引擎,做多引擎差异化布局,是这一年软件公司要解决的核心问题。早动手的,能在四家都占住位置;晚动手的,只能挤一家。",{"title":107,"searchDepth":108,"depth":108,"links":319},[320,321,322,323,324],{"id":137,"depth":108,"text":138},{"id":161,"depth":108,"text":162},{"id":253,"depth":108,"text":253},{"id":280,"depth":108,"text":281},{"id":308,"depth":108,"text":308},"行业资讯","2026-01-22","Kimi 1 月升级联网搜索,国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)格局基本成型。各家抓取偏好不同,国内 GEO 策略要做差异化。",{},"\u002Fnews\u002Fkimi-web-search",{"title":128,"description":327},"月之暗面","news\u002Fkimi-web-search","EvJbWJF2o7NodVp2fzKNDvn8iYmtfo-Pdw3neJQWgDc",{"id":335,"title":336,"body":337,"canonical":113,"category":325,"date":470,"description":471,"draft":116,"extension":117,"keywords":113,"meta":472,"navigation":120,"noindex":116,"ogImage":113,"path":473,"seo":474,"seoDescription":113,"seoTitle":113,"source":475,"stem":476,"__hash__":477},"news\u002Fnews\u002Fgoogle-core-update.md","Google 2025 年第三次核心算法更新:低质内容站继续被清洗",{"type":8,"value":338,"toc":463},[339,342,345,348,351,365,368,371,374,380,386,392,398,402,405,419,422,425,428,434,440,446,452,454,457,460],[14,340,341],{},"Google 2025 年第三次核心算法更新 1 月初完成滚动,SearchEngineLand 的跟踪数据显示,这次更新对低质内容站的打击比前两次都重。结论先给:对认真做内容的软件公司官网是利好,流量会有回升;但靠 AI 批量生成内容和堆外链的站,这次掉得厉害。",[135,343,344],{"id":344},"这次更新是什么",[14,346,347],{},"Google 核心更新一年通常发 3-4 次,2025 年第三次在 12 月底开始,1 月初完成。核心更新不是针对某个作弊手法,是 Google 对\"什么算高质量内容\"的整体判断调整。",[14,349,350],{},"这次更新的特点,根据 SearchEngineLand 和几家 SEO 工具( Semrush、Sistrix)的数据:",[30,352,353,356,359,362],{},[33,354,355],{},"受影响最大的是内容站,尤其是 AI 生成内容占比高的站",[33,357,358],{},"联盟营销站(affiliate)受打击明显",[33,360,361],{},"老牌媒体和品牌官网多数稳定或上升",[33,363,364],{},"论坛和 UGC 站点(Reddit、Quora 等)继续涨",[14,366,367],{},"Sistrix 的数据显示,这次更新期间,排名前 100 的内容站里有约 18% 出现明显波动,其中下跌的占多数。",[135,369,370],{"id":370},"低质内容站被洗的标准",[14,372,373],{},"Google 没公开\"低质\"的精确判断标准,但从被洗的站反推,几个特征很明显:",[14,375,376,379],{},[260,377,378],{},"第一,内容信息密度低。"," 一篇文章 800 字,删掉一半意思不变。这类内容在 AI 生成站里最常见。Google 的 Helpful Content 系统对这种内容的识别更准了。",[14,381,382,385],{},[260,383,384],{},"第二,内容主题和站点定位不匹配。"," 一个软件公司官网发\"如何选牙刷\"\"十大旅游景点\",这是典型为流量而内容,被识别后整站权重受影响。",[14,387,388,391],{},[260,389,390],{},"第三,E-E-A-T 信号弱。"," Experience(经验)、Expertise(专业)、Authoritativeness(权威)、Trust(信任)。没有作者署名、没有作者专业背景、没有第一手经验的内容,E-E-A-T 分低,这次更新里掉得明显。",[14,393,394,397],{},[260,395,396],{},"第四,外链质量差。"," 大量低质外链、买卖外链的站,这次继续被清。",[135,399,401],{"id":400},"对软件公司官网的影响偏正面","对软件公司官网的影响(偏正面)",[14,403,404],{},"软件公司官网这次多数是受益的。我们监测的几个客户站,1 月初自然流量平均涨了 8%-15%。原因不复杂:",[30,406,407,410,413,416],{},[33,408,409],{},"软件公司官网内容主题集中,围绕产品和技术,匹配度高",[33,411,412],{},"多数有真实作者(技术团队),E-E-A-T 信号强",[33,414,415],{},"外链来源相对真实(行业媒体、社区、合作方)",[33,417,418],{},"受打击的联盟站和 AI 内容站掉下去后,排名位置让出来了",[14,420,421],{},"不是所有软件公司都涨。涨得明显的,是过去半年一直在做内容建设的;没动作的,基本持平。这印证了一件事:核心更新对认真做内容的站是奖励,不是惩罚。",[135,423,424],{"id":424},"怎么做才能不被洗",[14,426,427],{},"如果你想让自己的软件公司官网在下一波核心更新里也站稳,关注几件事:",[14,429,430,433],{},[260,431,432],{},"把作者署名和专业背景做出来。"," 技术博客每篇要有真实作者,作者页面要有专业背景介绍。这件事成本低,但 E-E-A-T 信号提升明显。",[14,435,436,439],{},[260,437,438],{},"内容只写自己懂的领域。"," 软件公司官网就写产品、技术、行业。别为了 SEO 去写泛流量话题。Google 现在对主题集中度的判断比一年前强。",[14,441,442,445],{},[260,443,444],{},"删掉低质旧内容。"," 官网上有两年前写的、现在看信息密度低的内容,该删就删,该重写就重写。留着会拉低整站质量评分。",[14,447,448,451],{},[260,449,450],{},"外链只做真实的。"," 行业媒体投稿、社区讨论、合作方互链,这些是真实外链。买外链这条路 2026 年彻底走不通了。",[135,453,308],{"id":308},[14,455,456],{},"Google 这几次核心更新的方向很一致:奖励认真做内容的,洗掉投机取巧的。对软件公司是好事——本来就在认真做内容,之前被低质站挤掉的排名位置,现在开始往回还。",[14,458,459],{},"但别误以为\"不做 SEO 也会涨\"。涨的站都是过去半年在内容上花了力气的。如果去年你什么都没做,这次更新和你关系不大。核心更新是放大器,放大你做对的事,也放大你做错的事。",[14,461,462],{},"下一波核心更新估计在 2026 年 3-4 月。这段时间把作者署名、内容主题集中度、旧内容清理这三件事做了,下一波还能继续受益。",{"title":107,"searchDepth":108,"depth":108,"links":464},[465,466,467,468,469],{"id":344,"depth":108,"text":344},{"id":370,"depth":108,"text":370},{"id":400,"depth":108,"text":401},{"id":424,"depth":108,"text":424},{"id":308,"depth":108,"text":308},"2026-01-10","Google 2026 年 1 月核心更新完成,低质内容站继续被清洗。对认真做内容的软件公司官网是利好,但有几点要注意。",{},"\u002Fnews\u002Fgoogle-core-update",{"title":336,"description":471},"SearchEngineLand","news\u002Fgoogle-core-update","tMfYP8p4-KAj0R9KD6i3XyI3a9wqkHNXEjTfIzpY8Lw",{"id":479,"title":480,"body":481,"canonical":113,"category":325,"date":638,"description":639,"draft":116,"extension":117,"keywords":113,"meta":640,"navigation":120,"noindex":116,"ogImage":113,"path":641,"seo":642,"seoDescription":113,"seoTitle":113,"source":643,"stem":644,"__hash__":645},"news\u002Fnews\u002Fbaidu-ai-content-policy.md","百度搜索明确:AI 生成内容必须标注,否则降权",{"type":8,"value":482,"toc":631},[483,486,489,492,510,513,516,519,522,526,529,532,593,596,599,602,608,614,620,622,625,628],[14,484,485],{},"百度 12 月发了新规:AI 生成内容必须明确标注,不标注的会降权。结论先给:这是国内搜索平台第一次把\"AI 内容标注\"写成强制要求,比 Google 严。还在用 AI 批量生成内容不标注的站,建议立刻改。",[135,487,488],{"id":488},"政策说了什么",[14,490,491],{},"2025 年 12 月初,百度搜索资源平台发文,明确要求站点对 AI 生成内容做标注。核心几条:",[30,493,494,497,500,507],{},[33,495,496],{},"AI 生成或主要靠 AI 生成的内容,要在页面或结构化数据里标注",[33,498,499],{},"不标注被识别出来,直接降权",[33,501,502,503,506],{},"标注方式可以是页面可见的说明文字,也可以是 schema 里的 ",[21,504,505],{},"creativeWorkStatus"," 等字段",[33,508,509],{},"纯人工编辑、AI 仅辅助润色的不算\"AI 生成\"",[14,511,512],{},"这个政策不是\"建议\",是\"要求\"。百度没有给宽限期,发文即生效。",[135,514,515],{"id":515},"不标注会怎样",[14,517,518],{},"百度的原话是\"采取降权等措施\"。我们监测的两个用 AI 批量生成内容的站,12 月中旬自然流量掉了 40% 和 55%。两个站都没做标注,且内容有明显的 AI 痕迹——句长均匀、信息密度低、人称缺失。",[14,520,521],{},"这里要分清一件事:百度打击的不是\"用了 AI\",是\"用了 AI 还藏着不说\"。你用 AI 写初稿、人工深度改写,这种不算违规。违规的是 AI 生成后直接发,还不标。",[135,523,525],{"id":524},"和-google-政策对比","和 Google 政策对比",[14,527,528],{},"Google 对 AI 内容的态度,2023 年就定调了:\"不反对 AI 内容,反对的是为操纵排名而批量生产的内容。\"Google 没强制要求标注 AI 内容,但它的 SpamBrain 系统会识别低质 AI 内容并降权。",[14,530,531],{},"两边对比一下:",[167,533,534,547],{},[170,535,536],{},[173,537,538,541,544],{},[176,539,540],{},"维度",[176,542,543],{},"百度",[176,545,546],{},"Google",[189,548,549,560,571,582],{},[173,550,551,554,557],{},[194,552,553],{},"标注要求",[194,555,556],{},"强制",[194,558,559],{},"不强制",[173,561,562,565,568],{},[194,563,564],{},"打击对象",[194,566,567],{},"未标注的 AI 内容",[194,569,570],{},"为排名批量生产的低质内容",[173,572,573,576,579],{},[194,574,575],{},"识别手段",[194,577,578],{},"文本特征 + 投诉",[194,580,581],{},"SpamBrain 算法",[173,583,584,587,590],{},[194,585,586],{},"处罚方式",[194,588,589],{},"降权",[194,591,592],{},"降权,严重的手动操作",[14,594,595],{},"百度更严。Google 是\"你写得烂就罚你\",百度是\"你用 AI 不标就罚你\"。对国内做内容的来说,百度的政策更难绕。",[135,597,598],{"id":598},"软件公司要注意什么",[14,600,601],{},"软件公司官网通常 AI 内容占比不高,但有几类内容容易踩雷:",[14,603,604,607],{},[260,605,606],{},"第一,API 文档和产品介绍。"," 这类内容不少是用 AI 生成初稿再改的。如果改动幅度小,建议加标注。最稳的做法是页面底部加一行\"本文部分内容由 AI 辅助生成并经人工审核\",并加 schema 标注。",[14,609,610,613],{},[260,611,612],{},"第二,技术博客。"," 如果团队用 AI 写技术博客,改写幅度不够的,要么加标注,要么人工改到位。改到位的标准是:有第一手经验、有具体数字、有时间锚点、有明确观点。通篇正确的废话不算改到位。",[14,615,616,619],{},[260,617,618],{},"第三,产品对比页。"," 这类页面 AI 生成比例高,且商业属性强,百度的关注度会更高。建议加标注,且对比信息要保证准确——AI 写的对比很容易编数据,人工核对一遍。",[135,621,308],{"id":308},[14,623,624],{},"支持百度的这个政策。AI 内容不标注,对认真做内容的站不公平。一个团队花三天写的深度文章,流量被一个 AI 五分钟生成的同主题文章抢走,这种事 2024-2025 年一直在发生。强制标注至少让用户和搜索引擎知道内容来源,这是底线。",[14,626,627],{},"但政策执行有不确定性。百度识别 AI 内容的准确率,目前业内反馈参差——有误伤,也有漏网。我们建议的客户策略是\"宁可标多,不要漏标\"。标了不会扣分,漏标被识别会扣分,这笔账很容易算。",[14,629,630],{},"最后一句给还在用 AI 批量生成内容不做改写的团队:这条路 2026 年走不通了。Google 和百度都已经把识别能力拉起来了,继续这条路,降权只是时间问题。把 AI 当辅助工具用,人工把内容质量扛起来,这是唯一可持续的做法。",{"title":107,"searchDepth":108,"depth":108,"links":632},[633,634,635,636,637],{"id":488,"depth":108,"text":488},{"id":515,"depth":108,"text":515},{"id":524,"depth":108,"text":525},{"id":598,"depth":108,"text":598},{"id":308,"depth":108,"text":308},"2025-12-05","百度 12 月新规要求 AI 生成内容必须标注。不标注的站会降权。和 Google 相比,百度更严格,软件公司要重视。",{},"\u002Fnews\u002Fbaidu-ai-content-policy",{"title":480,"description":639},"百度搜索资源平台","news\u002Fbaidu-ai-content-policy","c5WUfhci769GOGcocHx1nSjBBnk8gR4y2Elpe7DFzk8",{"id":647,"title":648,"body":649,"canonical":113,"category":325,"date":760,"description":761,"draft":116,"extension":117,"keywords":113,"meta":762,"navigation":120,"noindex":116,"ogImage":113,"path":763,"seo":764,"seoDescription":113,"seoTitle":113,"source":765,"stem":766,"__hash__":767},"news\u002Fnews\u002Fperplexity-shopping.md","Perplexity 推出购物功能,AI 搜索的商业化在加速",{"type":8,"value":650,"toc":753},[651,654,658,661,664,667,670,673,676,684,687,691,694,708,711,714,718,721,724,730,736,742,744,747,750],[14,652,653],{},"Perplexity 11 月推了 Shopping 功能,Pro 用户能用。结论先给:这件事的意义不在\"又能买东西了\",而在于 AI 搜索正式从信息检索走到消费决策。对软件公司来说,B2B 采购场景里 GEO 的权重会跟着往上涨。",[135,655,657],{"id":656},"perplexity-shopping-是什么","Perplexity Shopping 是什么",[14,659,660],{},"简单说,Perplexity 在回答里直接给商品卡片,带价格、评分、购买链接,Pro 用户能一键结账。之前是\"AI 告诉你哪几个值得考虑\",现在是\"AI 告诉你选哪个 + 帮你买\"。",[14,662,663],{},"功能本身不复杂,真正值得关注的是它背后那套逻辑——AI 不再只是引用信源,它开始做选择。被 AI 选中的商品拿流量,没被选中的出局。这和 ChatGPT Search 的引用竞争是同一个方向,只是 Perplexity 把\"决策\"这一步也吃进去了。",[135,665,666],{"id":666},"为什么软件公司要关注一个购物功能",[14,668,669],{},"你可能觉得 Shopping 是消费品的事,和 B2B 软件没关系。短期看是这样,但这个模式会蔓延。",[14,671,672],{},"B2B 软件采购已经在用 AI 搜了。我们接触的几个企业客户,采购前调研工具,直接问 Perplexity\"做 CRM 选哪几家\"\"日志监控工具对比\"。Perplexity 给的答案里,被列进去的那几家就是候选名单,没列进去的直接出局。",[14,674,675],{},"当 Perplexity 把 Shopping 那套\"决策+购买\"的能力往 B2B 延伸(这只是时间问题),会出现两种情况:",[30,677,678,681],{},[33,679,680],{},"采购方让 AI 帮忙筛供应商,直接进采购短名单",[33,682,683],{},"AI 的筛选依据来自它抓到的内容——你的官网、第三方评测、用户社区讨论",[14,685,686],{},"这意味着,你在 AI 引擎里的可见度,直接影响你能不能进采购短名单。",[135,688,690],{"id":689},"ai-搜索的商业化路径在加速","AI 搜索的商业化路径在加速",[14,692,693],{},"2025 年下半年看下来,AI 搜索的商业化在明显提速。几个节点排一下:",[30,695,696,699,702,705],{},[33,697,698],{},"10 月底,ChatGPT Search 全量开放",[33,700,701],{},"11 月,Perplexity Shopping 上线",[33,703,704],{},"同期,Google 在 AI Overviews 里加更多商业卡片",[33,706,707],{},"国内这边,Kimi、豆包都在试商业化",[14,709,710],{},"这是一个清晰的信号:AI 搜索厂商都意识到,纯信息检索变现难,得往决策和交易走。谁走得快,谁就能把流量变现。",[14,712,713],{},"对做 GEO 的人来说,这意味着我们要关注的不再只是\"被引用\",还要关注\"被选中\"。",[135,715,717],{"id":716},"geo-在消费决策里的权重在上升","GEO 在消费决策里的权重在上升",[14,719,720],{},"传统 SEO 时代,购物决策的流量入口是 Google Shopping、比价站、评测站。AI 搜索时代,这个入口在往 AI 引擎挪。",[14,722,723],{},"GEO 在这个场景里要做的几件事变了:",[14,725,726,729],{},[260,727,728],{},"第一,产品页要有明确的\"为什么选我\"。"," AI 在做决策时,会抓产品页的卖点陈述。模糊的\"提升效率、降低成本\"这种话 AI 用不上,要的是具体的\"支持 50 万 QPS\"\"部署 10 分钟上线\"。",[14,731,732,735],{},[260,733,734],{},"第二,第三方评测和用户讨论要铺开。"," AI 选商品会综合多个信源,只看你官网不够。掘金、知乎、V2EX、行业媒体上要有真实讨论。注意是真实讨论,不是软文——AI 现在对软文的识别比一年前强很多。",[14,737,738,741],{},[260,739,740],{},"第三,结构化数据要做对。"," Product schema、Review schema 这些,让 AI 能直接读你的产品信息。这一步很多软件公司没做,等于把决策环节的信源权让给了竞品。",[135,743,308],{"id":308},[14,745,746],{},"Perplexity Shopping 这一步不算大,但方向明确。AI 搜索的商业化会继续走,而且会从消费品往 B2B 蔓延。",[14,748,749],{},"软件公司现在要做的不是等\"B2B 版 Shopping\"上线再动手,而是先把 GEO 基础打好:产品页信息要可被 AI 读取、第三方讨论要铺开、结构化数据要做对。等 AI 搜索真的开始做 B2B 决策,你已经在候选池里了。",[14,751,752],{},"我们判断,2026 年上半年会有至少一家 AI 搜索厂商推出面向 B2B 采购的决策功能。提前布局的软件公司,会在那一波拿到先发优势。晚动手的,得花两三倍力气补课。",{"title":107,"searchDepth":108,"depth":108,"links":754},[755,756,757,758,759],{"id":656,"depth":108,"text":657},{"id":666,"depth":108,"text":666},{"id":689,"depth":108,"text":690},{"id":716,"depth":108,"text":717},{"id":308,"depth":108,"text":308},"2025-11-18","Perplexity Shopping 上线意味着 AI 搜索从\"找信息\"走到\"做决策\"。软件采购场景里,GEO 的权重会进一步上升。",{},"\u002Fnews\u002Fperplexity-shopping",{"title":648,"description":761},"Perplexity","news\u002Fperplexity-shopping","HMXlTmaVkpOV7nrlSe9Tdf4xkrLuDA7qNygxMa0XBtY",{"id":769,"title":770,"body":771,"canonical":113,"category":325,"date":921,"description":922,"draft":116,"extension":117,"keywords":113,"meta":923,"navigation":120,"noindex":116,"ogImage":113,"path":924,"seo":925,"seoDescription":113,"seoTitle":113,"source":926,"stem":927,"__hash__":928},"news\u002Fnews\u002Fchatgpt-search-launch.md","ChatGPT 搜索正式上线,对软件公司意味着什么",{"type":8,"value":772,"toc":914},[773,776,779,782,785,788,848,851,855,858,861,872,875,879,882,885,891,897,903,905,908,911],[14,774,775],{},"ChatGPT Search 全量开放了,免费用户也能用。结论先放这:对软件公司来说,GEO 已经不是\"再做做看\"的事,而是和 SEO 平级的基础工作。如果你的文档和博客在 ChatGPT 里搜不到,2026 年你会丢掉一部分开发者流量。",[135,777,778],{"id":778},"这次更新到底是什么",[14,780,781],{},"2025 年 10 月底,OpenAI 把 ChatGPT Search(原来叫 SearchGPT)向所有用户开放,免费版也能用,不再需要候补名单。功能上和之前测试版差别不大:实时联网检索、给来源链接、可以追问。",[14,783,784],{},"但真正变了的是\"使用者基数\"。之前是部分用户,现在是所有 ChatGPT 用户。StatCounter 10 月的数据显示,chatgpt.com 的全球访问量已经稳居前列,Search 全量开放后,这个基数还会往上走。",[135,786,787],{"id":787},"和传统搜索的区别",[167,789,790,802],{},[170,791,792],{},[173,793,794,796,799],{},[176,795,540],{},[176,797,798],{},"Google\u002F百度",[176,800,801],{},"ChatGPT Search",[189,803,804,815,826,837],{},[173,805,806,809,812],{},[194,807,808],{},"返回形式",[194,810,811],{},"10 条蓝色链接 + 摘要",[194,813,814],{},"一段综合回答 + 引用来源",[173,816,817,820,823],{},[194,818,819],{},"用户行为",[194,821,822],{},"自己挑、自己点",[194,824,825],{},"AI 帮你挑,直接给答案",[173,827,828,831,834],{},[194,829,830],{},"流量分配",[194,832,833],{},"前 3 名吃掉大部分点击",[194,835,836],{},"被引用的那几个信源吃流量",[173,838,839,842,845],{},[194,840,841],{},"适合内容",[194,843,844],{},"关键词覆盖型",[194,846,847],{},"结论清晰、可被引用型",[14,849,850],{},"差别一句话:传统搜索是\"列表竞争\",ChatGPT 搜索是\"被引用竞争\"。你不需要排第一,你需要被 AI 选为信源。",[135,852,854],{"id":853},"开发者已经把搜索挪到-chatgpt-了","开发者已经把搜索挪到 ChatGPT 了",[14,856,857],{},"这是我们自己的观察,不一定代表全行业。过去半年我们接触的开发者里,问技术问题直接用 ChatGPT\u002FClaude 的比例明显升高。GitHub Copilot 的调研也提到,2025 年开发者用 AI 搜索替代 Google 的比例在涨。",[14,859,860],{},"具体到几个场景:",[30,862,863,866,869],{},[33,864,865],{},"报错信息排查:直接贴报错给 ChatGPT,比翻 Stack Overflow 快",[33,867,868],{},"库的用法对比:问\"React Query 和 SWR 怎么选\",AI 给对比表",[33,870,871],{},"选型调研:问\"做日志聚合选哪家的工具\",AI 列几个候选 + 优劣",[14,873,874],{},"如果你的产品在这些场景里不被 ChatGPT 提到,你就是不在候选名单里。",[135,876,878],{"id":877},"对软件公司-geo-的影响","对软件公司 GEO 的影响",[14,880,881],{},"这次全量开放把 GEO 的时间窗往前推了至少半年。我们之前说 GEO 见效周期是 2-4 个月,现在这个窗口在缩短,因为用户基数大了,反馈循环快了。",[14,883,884],{},"软件公司要重点关注三件事:",[14,886,887,890],{},[260,888,889],{},"第一,官方文档被 ChatGPT 抓到。"," ChatGPT Search 走的是 Bing + 自有爬虫的混合检索。你的 docs 站点要让爬虫能抓——检查 robots.txt、sitemap、是否被 Bing 收录。我们见过几个客户的文档站屏蔽了所有爬虫,然后问\"为什么 ChatGPT 不引用我们\",这是低级错误。",[14,892,893,896],{},[260,894,895],{},"第二,产品词和对比词的内容布局。"," \"XX vs YY\"\"XX 替代品\"\"XX 怎么样\"这类查询,ChatGPT 会综合多个信源回答。你要在外部有内容(掘金、知乎、行业媒体),让 AI 有更多理由提到你。",[14,898,899,902],{},[260,900,901],{},"第三,品牌词的可见度。"," 直接搜你产品名,ChatGPT 应该能准确说出你是做什么的。如果搜出来是竞品或者信息过时,说明你的品牌信源建设不够。",[135,904,308],{"id":308},[14,906,907],{},"看好 GEO,但反对把 GEO 神化。ChatGPT Search 全量开放是个节点事件,不代表传统搜索要死了——Google 的流量盘子短期内没人能动。真正的变化是用户行为在分流:深度调研走 AI,快速查询走搜索。",[14,909,910],{},"软件公司现在的合理动作是:SEO 继续做,把 GEO 加进日常。具体说就是文档站点要 AI 友好、对比内容要在外部铺、品牌词要在主流 AI 引擎做可见度监测。我们自己的做法是每周用脚本在 6 个 AI 引擎跑一批关键词,记录引用情况。这套监测没有现成工具,得自己搭。",[14,912,913],{},"如果你还没开始监测你的产品词在 ChatGPT 里被怎么引用,建议现在就开始。免费版开放了,门槛比半年前低多了。",{"title":107,"searchDepth":108,"depth":108,"links":915},[916,917,918,919,920],{"id":778,"depth":108,"text":778},{"id":787,"depth":108,"text":787},{"id":853,"depth":108,"text":854},{"id":877,"depth":108,"text":878},{"id":308,"depth":108,"text":308},"2025-10-31","ChatGPT Search 向所有用户开放后,开发者用 AI 搜索技术问题的比例明显上升。软件公司的 GEO 优先级要从\"可选项\"变成\"必选项\"。",{},"\u002Fnews\u002Fchatgpt-search-launch",{"title":770,"description":922},"OpenAI","news\u002Fchatgpt-search-launch","yq_EL-A531QdK3punN_k_NaWDSWGKdPtK9ipkRSztBc",1794088098852]