[{"data":1,"prerenderedAt":458},["ShallowReactive",2],{"news-baidu-ai-content-policy":3,"news-prev-baidu-ai-content-policy":192,"news-next-baidu-ai-content-policy":314},{"id":4,"title":5,"body":6,"canonical":179,"category":180,"date":181,"description":182,"draft":183,"extension":184,"keywords":179,"meta":185,"navigation":186,"noindex":183,"ogImage":179,"path":187,"seo":188,"seoDescription":179,"seoTitle":179,"source":189,"stem":190,"__hash__":191},"news\u002Fnews\u002Fbaidu-ai-content-policy.md","百度搜索明确:AI 生成内容必须标注,否则降权",{"type":7,"value":8,"toc":170},"minimark",[9,13,17,20,41,44,47,50,53,57,60,63,130,133,136,139,146,152,158,161,164,167],[10,11,12],"p",{},"百度 12 月发了新规:AI 生成内容必须明确标注,不标注的会降权。结论先给:这是国内搜索平台第一次把\"AI 内容标注\"写成强制要求,比 Google 严。还在用 AI 批量生成内容不标注的站,建议立刻改。",[14,15,16],"h2",{"id":16},"政策说了什么",[10,18,19],{},"2025 年 12 月初,百度搜索资源平台发文,明确要求站点对 AI 生成内容做标注。核心几条:",[21,22,23,27,30,38],"ul",{},[24,25,26],"li",{},"AI 生成或主要靠 AI 生成的内容,要在页面或结构化数据里标注",[24,28,29],{},"不标注被识别出来,直接降权",[24,31,32,33,37],{},"标注方式可以是页面可见的说明文字,也可以是 schema 里的 ",[34,35,36],"code",{},"creativeWorkStatus"," 等字段",[24,39,40],{},"纯人工编辑、AI 仅辅助润色的不算\"AI 生成\"",[10,42,43],{},"这个政策不是\"建议\",是\"要求\"。百度没有给宽限期,发文即生效。",[14,45,46],{"id":46},"不标注会怎样",[10,48,49],{},"百度的原话是\"采取降权等措施\"。我们监测的两个用 AI 批量生成内容的站,12 月中旬自然流量掉了 40% 和 55%。两个站都没做标注,且内容有明显的 AI 痕迹——句长均匀、信息密度低、人称缺失。",[10,51,52],{},"这里要分清一件事:百度打击的不是\"用了 AI\",是\"用了 AI 还藏着不说\"。你用 AI 写初稿、人工深度改写,这种不算违规。违规的是 AI 生成后直接发,还不标。",[14,54,56],{"id":55},"和-google-政策对比","和 Google 政策对比",[10,58,59],{},"Google 对 AI 内容的态度,2023 年就定调了:\"不反对 AI 内容,反对的是为操纵排名而批量生产的内容。\"Google 没强制要求标注 AI 内容,但它的 SpamBrain 系统会识别低质 AI 内容并降权。",[10,61,62],{},"两边对比一下:",[64,65,66,82],"table",{},[67,68,69],"thead",{},[70,71,72,76,79],"tr",{},[73,74,75],"th",{},"维度",[73,77,78],{},"百度",[73,80,81],{},"Google",[83,84,85,97,108,119],"tbody",{},[70,86,87,91,94],{},[88,89,90],"td",{},"标注要求",[88,92,93],{},"强制",[88,95,96],{},"不强制",[70,98,99,102,105],{},[88,100,101],{},"打击对象",[88,103,104],{},"未标注的 AI 内容",[88,106,107],{},"为排名批量生产的低质内容",[70,109,110,113,116],{},[88,111,112],{},"识别手段",[88,114,115],{},"文本特征 + 投诉",[88,117,118],{},"SpamBrain 算法",[70,120,121,124,127],{},[88,122,123],{},"处罚方式",[88,125,126],{},"降权",[88,128,129],{},"降权,严重的手动操作",[10,131,132],{},"百度更严。Google 是\"你写得烂就罚你\",百度是\"你用 AI 不标就罚你\"。对国内做内容的来说,百度的政策更难绕。",[14,134,135],{"id":135},"软件公司要注意什么",[10,137,138],{},"软件公司官网通常 AI 内容占比不高,但有几类内容容易踩雷:",[10,140,141,145],{},[142,143,144],"strong",{},"第一,API 文档和产品介绍。"," 这类内容不少是用 AI 生成初稿再改的。如果改动幅度小,建议加标注。最稳的做法是页面底部加一行\"本文部分内容由 AI 辅助生成并经人工审核\",并加 schema 标注。",[10,147,148,151],{},[142,149,150],{},"第二,技术博客。"," 如果团队用 AI 写技术博客,改写幅度不够的,要么加标注,要么人工改到位。改到位的标准是:有第一手经验、有具体数字、有时间锚点、有明确观点。通篇正确的废话不算改到位。",[10,153,154,157],{},[142,155,156],{},"第三,产品对比页。"," 这类页面 AI 生成比例高,且商业属性强,百度的关注度会更高。建议加标注,且对比信息要保证准确——AI 写的对比很容易编数据,人工核对一遍。",[14,159,160],{"id":160},"我们怎么看",[10,162,163],{},"支持百度的这个政策。AI 内容不标注,对认真做内容的站不公平。一个团队花三天写的深度文章,流量被一个 AI 五分钟生成的同主题文章抢走,这种事 2024-2025 年一直在发生。强制标注至少让用户和搜索引擎知道内容来源,这是底线。",[10,165,166],{},"但政策执行有不确定性。百度识别 AI 内容的准确率,目前业内反馈参差——有误伤,也有漏网。我们建议的客户策略是\"宁可标多,不要漏标\"。标了不会扣分,漏标被识别会扣分,这笔账很容易算。",[10,168,169],{},"最后一句给还在用 AI 批量生成内容不做改写的团队:这条路 2026 年走不通了。Google 和百度都已经把识别能力拉起来了,继续这条路,降权只是时间问题。把 AI 当辅助工具用,人工把内容质量扛起来,这是唯一可持续的做法。",{"title":171,"searchDepth":172,"depth":172,"links":173},"",2,[174,175,176,177,178],{"id":16,"depth":172,"text":16},{"id":46,"depth":172,"text":46},{"id":55,"depth":172,"text":56},{"id":135,"depth":172,"text":135},{"id":160,"depth":172,"text":160},null,"行业资讯","2025-12-05","百度 12 月新规要求 AI 生成内容必须标注。不标注的站会降权。和 Google 相比,百度更严格,软件公司要重视。",false,"md",{},true,"\u002Fnews\u002Fbaidu-ai-content-policy",{"title":5,"description":182},"百度搜索资源平台","news\u002Fbaidu-ai-content-policy","c5WUfhci769GOGcocHx1nSjBBnk8gR4y2Elpe7DFzk8",{"id":193,"title":194,"body":195,"canonical":179,"category":180,"date":306,"description":307,"draft":183,"extension":184,"keywords":179,"meta":308,"navigation":186,"noindex":183,"ogImage":179,"path":309,"seo":310,"seoDescription":179,"seoTitle":179,"source":311,"stem":312,"__hash__":313},"news\u002Fnews\u002Fperplexity-shopping.md","Perplexity 推出购物功能,AI 搜索的商业化在加速",{"type":7,"value":196,"toc":299},[197,200,204,207,210,213,216,219,222,230,233,237,240,254,257,260,264,267,270,276,282,288,290,293,296],[10,198,199],{},"Perplexity 11 月推了 Shopping 功能,Pro 用户能用。结论先给:这件事的意义不在\"又能买东西了\",而在于 AI 搜索正式从信息检索走到消费决策。对软件公司来说,B2B 采购场景里 GEO 的权重会跟着往上涨。",[14,201,203],{"id":202},"perplexity-shopping-是什么","Perplexity Shopping 是什么",[10,205,206],{},"简单说,Perplexity 在回答里直接给商品卡片,带价格、评分、购买链接,Pro 用户能一键结账。之前是\"AI 告诉你哪几个值得考虑\",现在是\"AI 告诉你选哪个 + 帮你买\"。",[10,208,209],{},"功能本身不复杂,真正值得关注的是它背后那套逻辑——AI 不再只是引用信源,它开始做选择。被 AI 选中的商品拿流量,没被选中的出局。这和 ChatGPT Search 的引用竞争是同一个方向,只是 Perplexity 把\"决策\"这一步也吃进去了。",[14,211,212],{"id":212},"为什么软件公司要关注一个购物功能",[10,214,215],{},"你可能觉得 Shopping 是消费品的事,和 B2B 软件没关系。短期看是这样,但这个模式会蔓延。",[10,217,218],{},"B2B 软件采购已经在用 AI 搜了。我们接触的几个企业客户,采购前调研工具,直接问 Perplexity\"做 CRM 选哪几家\"\"日志监控工具对比\"。Perplexity 给的答案里,被列进去的那几家就是候选名单,没列进去的直接出局。",[10,220,221],{},"当 Perplexity 把 Shopping 那套\"决策+购买\"的能力往 B2B 延伸(这只是时间问题),会出现两种情况:",[21,223,224,227],{},[24,225,226],{},"采购方让 AI 帮忙筛供应商,直接进采购短名单",[24,228,229],{},"AI 的筛选依据来自它抓到的内容——你的官网、第三方评测、用户社区讨论",[10,231,232],{},"这意味着,你在 AI 引擎里的可见度,直接影响你能不能进采购短名单。",[14,234,236],{"id":235},"ai-搜索的商业化路径在加速","AI 搜索的商业化路径在加速",[10,238,239],{},"2025 年下半年看下来,AI 搜索的商业化在明显提速。几个节点排一下:",[21,241,242,245,248,251],{},[24,243,244],{},"10 月底,ChatGPT Search 全量开放",[24,246,247],{},"11 月,Perplexity Shopping 上线",[24,249,250],{},"同期,Google 在 AI Overviews 里加更多商业卡片",[24,252,253],{},"国内这边,Kimi、豆包都在试商业化",[10,255,256],{},"这是一个清晰的信号:AI 搜索厂商都意识到,纯信息检索变现难,得往决策和交易走。谁走得快,谁就能把流量变现。",[10,258,259],{},"对做 GEO 的人来说,这意味着我们要关注的不再只是\"被引用\",还要关注\"被选中\"。",[14,261,263],{"id":262},"geo-在消费决策里的权重在上升","GEO 在消费决策里的权重在上升",[10,265,266],{},"传统 SEO 时代,购物决策的流量入口是 Google Shopping、比价站、评测站。AI 搜索时代,这个入口在往 AI 引擎挪。",[10,268,269],{},"GEO 在这个场景里要做的几件事变了:",[10,271,272,275],{},[142,273,274],{},"第一,产品页要有明确的\"为什么选我\"。"," AI 在做决策时,会抓产品页的卖点陈述。模糊的\"提升效率、降低成本\"这种话 AI 用不上,要的是具体的\"支持 50 万 QPS\"\"部署 10 分钟上线\"。",[10,277,278,281],{},[142,279,280],{},"第二,第三方评测和用户讨论要铺开。"," AI 选商品会综合多个信源,只看你官网不够。掘金、知乎、V2EX、行业媒体上要有真实讨论。注意是真实讨论,不是软文——AI 现在对软文的识别比一年前强很多。",[10,283,284,287],{},[142,285,286],{},"第三,结构化数据要做对。"," Product schema、Review schema 这些,让 AI 能直接读你的产品信息。这一步很多软件公司没做,等于把决策环节的信源权让给了竞品。",[14,289,160],{"id":160},[10,291,292],{},"Perplexity Shopping 这一步不算大,但方向明确。AI 搜索的商业化会继续走,而且会从消费品往 B2B 蔓延。",[10,294,295],{},"软件公司现在要做的不是等\"B2B 版 Shopping\"上线再动手,而是先把 GEO 基础打好:产品页信息要可被 AI 读取、第三方讨论要铺开、结构化数据要做对。等 AI 搜索真的开始做 B2B 决策,你已经在候选池里了。",[10,297,298],{},"我们判断,2026 年上半年会有至少一家 AI 搜索厂商推出面向 B2B 采购的决策功能。提前布局的软件公司,会在那一波拿到先发优势。晚动手的,得花两三倍力气补课。",{"title":171,"searchDepth":172,"depth":172,"links":300},[301,302,303,304,305],{"id":202,"depth":172,"text":203},{"id":212,"depth":172,"text":212},{"id":235,"depth":172,"text":236},{"id":262,"depth":172,"text":263},{"id":160,"depth":172,"text":160},"2025-11-18","Perplexity Shopping 上线意味着 AI 搜索从\"找信息\"走到\"做决策\"。软件采购场景里,GEO 的权重会进一步上升。",{},"\u002Fnews\u002Fperplexity-shopping",{"title":194,"description":307},"Perplexity","news\u002Fperplexity-shopping","HMXlTmaVkpOV7nrlSe9Tdf4xkrLuDA7qNygxMa0XBtY",{"id":315,"title":316,"body":317,"canonical":179,"category":180,"date":450,"description":451,"draft":183,"extension":184,"keywords":179,"meta":452,"navigation":186,"noindex":183,"ogImage":179,"path":453,"seo":454,"seoDescription":179,"seoTitle":179,"source":455,"stem":456,"__hash__":457},"news\u002Fnews\u002Fgoogle-core-update.md","Google 2025 年第三次核心算法更新:低质内容站继续被清洗",{"type":7,"value":318,"toc":443},[319,322,325,328,331,345,348,351,354,360,366,372,378,382,385,399,402,405,408,414,420,426,432,434,437,440],[10,320,321],{},"Google 2025 年第三次核心算法更新 1 月初完成滚动,SearchEngineLand 的跟踪数据显示,这次更新对低质内容站的打击比前两次都重。结论先给:对认真做内容的软件公司官网是利好,流量会有回升;但靠 AI 批量生成内容和堆外链的站,这次掉得厉害。",[14,323,324],{"id":324},"这次更新是什么",[10,326,327],{},"Google 核心更新一年通常发 3-4 次,2025 年第三次在 12 月底开始,1 月初完成。核心更新不是针对某个作弊手法,是 Google 对\"什么算高质量内容\"的整体判断调整。",[10,329,330],{},"这次更新的特点,根据 SearchEngineLand 和几家 SEO 工具( Semrush、Sistrix)的数据:",[21,332,333,336,339,342],{},[24,334,335],{},"受影响最大的是内容站,尤其是 AI 生成内容占比高的站",[24,337,338],{},"联盟营销站(affiliate)受打击明显",[24,340,341],{},"老牌媒体和品牌官网多数稳定或上升",[24,343,344],{},"论坛和 UGC 站点(Reddit、Quora 等)继续涨",[10,346,347],{},"Sistrix 的数据显示,这次更新期间,排名前 100 的内容站里有约 18% 出现明显波动,其中下跌的占多数。",[14,349,350],{"id":350},"低质内容站被洗的标准",[10,352,353],{},"Google 没公开\"低质\"的精确判断标准,但从被洗的站反推,几个特征很明显:",[10,355,356,359],{},[142,357,358],{},"第一,内容信息密度低。"," 一篇文章 800 字,删掉一半意思不变。这类内容在 AI 生成站里最常见。Google 的 Helpful Content 系统对这种内容的识别更准了。",[10,361,362,365],{},[142,363,364],{},"第二,内容主题和站点定位不匹配。"," 一个软件公司官网发\"如何选牙刷\"\"十大旅游景点\",这是典型为流量而内容,被识别后整站权重受影响。",[10,367,368,371],{},[142,369,370],{},"第三,E-E-A-T 信号弱。"," Experience(经验)、Expertise(专业)、Authoritativeness(权威)、Trust(信任)。没有作者署名、没有作者专业背景、没有第一手经验的内容,E-E-A-T 分低,这次更新里掉得明显。",[10,373,374,377],{},[142,375,376],{},"第四,外链质量差。"," 大量低质外链、买卖外链的站,这次继续被清。",[14,379,381],{"id":380},"对软件公司官网的影响偏正面","对软件公司官网的影响(偏正面)",[10,383,384],{},"软件公司官网这次多数是受益的。我们监测的几个客户站,1 月初自然流量平均涨了 8%-15%。原因不复杂:",[21,386,387,390,393,396],{},[24,388,389],{},"软件公司官网内容主题集中,围绕产品和技术,匹配度高",[24,391,392],{},"多数有真实作者(技术团队),E-E-A-T 信号强",[24,394,395],{},"外链来源相对真实(行业媒体、社区、合作方)",[24,397,398],{},"受打击的联盟站和 AI 内容站掉下去后,排名位置让出来了",[10,400,401],{},"不是所有软件公司都涨。涨得明显的,是过去半年一直在做内容建设的;没动作的,基本持平。这印证了一件事:核心更新对认真做内容的站是奖励,不是惩罚。",[14,403,404],{"id":404},"怎么做才能不被洗",[10,406,407],{},"如果你想让自己的软件公司官网在下一波核心更新里也站稳,关注几件事:",[10,409,410,413],{},[142,411,412],{},"把作者署名和专业背景做出来。"," 技术博客每篇要有真实作者,作者页面要有专业背景介绍。这件事成本低,但 E-E-A-T 信号提升明显。",[10,415,416,419],{},[142,417,418],{},"内容只写自己懂的领域。"," 软件公司官网就写产品、技术、行业。别为了 SEO 去写泛流量话题。Google 现在对主题集中度的判断比一年前强。",[10,421,422,425],{},[142,423,424],{},"删掉低质旧内容。"," 官网上有两年前写的、现在看信息密度低的内容,该删就删,该重写就重写。留着会拉低整站质量评分。",[10,427,428,431],{},[142,429,430],{},"外链只做真实的。"," 行业媒体投稿、社区讨论、合作方互链,这些是真实外链。买外链这条路 2026 年彻底走不通了。",[14,433,160],{"id":160},[10,435,436],{},"Google 这几次核心更新的方向很一致:奖励认真做内容的,洗掉投机取巧的。对软件公司是好事——本来就在认真做内容,之前被低质站挤掉的排名位置,现在开始往回还。",[10,438,439],{},"但别误以为\"不做 SEO 也会涨\"。涨的站都是过去半年在内容上花了力气的。如果去年你什么都没做,这次更新和你关系不大。核心更新是放大器,放大你做对的事,也放大你做错的事。",[10,441,442],{},"下一波核心更新估计在 2026 年 3-4 月。这段时间把作者署名、内容主题集中度、旧内容清理这三件事做了,下一波还能继续受益。",{"title":171,"searchDepth":172,"depth":172,"links":444},[445,446,447,448,449],{"id":324,"depth":172,"text":324},{"id":350,"depth":172,"text":350},{"id":380,"depth":172,"text":381},{"id":404,"depth":172,"text":404},{"id":160,"depth":172,"text":160},"2026-01-10","Google 2026 年 1 月核心更新完成,低质内容站继续被清洗。对认真做内容的软件公司官网是利好,但有几点要注意。",{},"\u002Fnews\u002Fgoogle-core-update",{"title":316,"description":451},"SearchEngineLand","news\u002Fgoogle-core-update","tMfYP8p4-KAj0R9KD6i3XyI3a9wqkHNXEjTfIzpY8Lw",1794088112769]