[{"data":1,"prerenderedAt":534},["ShallowReactive",2],{"news-google-core-update":3,"news-prev-google-core-update":161,"news-next-google-core-update":336},{"id":4,"title":5,"body":6,"canonical":148,"category":149,"date":150,"description":151,"draft":152,"extension":153,"keywords":148,"meta":154,"navigation":155,"noindex":152,"ogImage":148,"path":156,"seo":157,"seoDescription":148,"seoTitle":148,"source":158,"stem":159,"__hash__":160},"news\u002Fnews\u002Fgoogle-core-update.md","Google 2025 年第三次核心算法更新:低质内容站继续被清洗",{"type":7,"value":8,"toc":139},"minimark",[9,13,17,20,23,39,42,45,48,55,61,67,73,77,80,94,97,100,103,109,115,121,127,130,133,136],[10,11,12],"p",{},"Google 2025 年第三次核心算法更新 1 月初完成滚动,SearchEngineLand 的跟踪数据显示,这次更新对低质内容站的打击比前两次都重。结论先给:对认真做内容的软件公司官网是利好,流量会有回升;但靠 AI 批量生成内容和堆外链的站,这次掉得厉害。",[14,15,16],"h2",{"id":16},"这次更新是什么",[10,18,19],{},"Google 核心更新一年通常发 3-4 次,2025 年第三次在 12 月底开始,1 月初完成。核心更新不是针对某个作弊手法,是 Google 对\"什么算高质量内容\"的整体判断调整。",[10,21,22],{},"这次更新的特点,根据 SearchEngineLand 和几家 SEO 工具( Semrush、Sistrix)的数据:",[24,25,26,30,33,36],"ul",{},[27,28,29],"li",{},"受影响最大的是内容站,尤其是 AI 生成内容占比高的站",[27,31,32],{},"联盟营销站(affiliate)受打击明显",[27,34,35],{},"老牌媒体和品牌官网多数稳定或上升",[27,37,38],{},"论坛和 UGC 站点(Reddit、Quora 等)继续涨",[10,40,41],{},"Sistrix 的数据显示,这次更新期间,排名前 100 的内容站里有约 18% 出现明显波动,其中下跌的占多数。",[14,43,44],{"id":44},"低质内容站被洗的标准",[10,46,47],{},"Google 没公开\"低质\"的精确判断标准,但从被洗的站反推,几个特征很明显:",[10,49,50,54],{},[51,52,53],"strong",{},"第一,内容信息密度低。"," 一篇文章 800 字,删掉一半意思不变。这类内容在 AI 生成站里最常见。Google 的 Helpful Content 系统对这种内容的识别更准了。",[10,56,57,60],{},[51,58,59],{},"第二,内容主题和站点定位不匹配。"," 一个软件公司官网发\"如何选牙刷\"\"十大旅游景点\",这是典型为流量而内容,被识别后整站权重受影响。",[10,62,63,66],{},[51,64,65],{},"第三,E-E-A-T 信号弱。"," Experience(经验)、Expertise(专业)、Authoritativeness(权威)、Trust(信任)。没有作者署名、没有作者专业背景、没有第一手经验的内容,E-E-A-T 分低,这次更新里掉得明显。",[10,68,69,72],{},[51,70,71],{},"第四,外链质量差。"," 大量低质外链、买卖外链的站,这次继续被清。",[14,74,76],{"id":75},"对软件公司官网的影响偏正面","对软件公司官网的影响(偏正面)",[10,78,79],{},"软件公司官网这次多数是受益的。我们监测的几个客户站,1 月初自然流量平均涨了 8%-15%。原因不复杂:",[24,81,82,85,88,91],{},[27,83,84],{},"软件公司官网内容主题集中,围绕产品和技术,匹配度高",[27,86,87],{},"多数有真实作者(技术团队),E-E-A-T 信号强",[27,89,90],{},"外链来源相对真实(行业媒体、社区、合作方)",[27,92,93],{},"受打击的联盟站和 AI 内容站掉下去后,排名位置让出来了",[10,95,96],{},"不是所有软件公司都涨。涨得明显的,是过去半年一直在做内容建设的;没动作的,基本持平。这印证了一件事:核心更新对认真做内容的站是奖励,不是惩罚。",[14,98,99],{"id":99},"怎么做才能不被洗",[10,101,102],{},"如果你想让自己的软件公司官网在下一波核心更新里也站稳,关注几件事:",[10,104,105,108],{},[51,106,107],{},"把作者署名和专业背景做出来。"," 技术博客每篇要有真实作者,作者页面要有专业背景介绍。这件事成本低,但 E-E-A-T 信号提升明显。",[10,110,111,114],{},[51,112,113],{},"内容只写自己懂的领域。"," 软件公司官网就写产品、技术、行业。别为了 SEO 去写泛流量话题。Google 现在对主题集中度的判断比一年前强。",[10,116,117,120],{},[51,118,119],{},"删掉低质旧内容。"," 官网上有两年前写的、现在看信息密度低的内容,该删就删,该重写就重写。留着会拉低整站质量评分。",[10,122,123,126],{},[51,124,125],{},"外链只做真实的。"," 行业媒体投稿、社区讨论、合作方互链,这些是真实外链。买外链这条路 2026 年彻底走不通了。",[14,128,129],{"id":129},"我们怎么看",[10,131,132],{},"Google 这几次核心更新的方向很一致:奖励认真做内容的,洗掉投机取巧的。对软件公司是好事——本来就在认真做内容,之前被低质站挤掉的排名位置,现在开始往回还。",[10,134,135],{},"但别误以为\"不做 SEO 也会涨\"。涨的站都是过去半年在内容上花了力气的。如果去年你什么都没做,这次更新和你关系不大。核心更新是放大器,放大你做对的事,也放大你做错的事。",[10,137,138],{},"下一波核心更新估计在 2026 年 3-4 月。这段时间把作者署名、内容主题集中度、旧内容清理这三件事做了,下一波还能继续受益。",{"title":140,"searchDepth":141,"depth":141,"links":142},"",2,[143,144,145,146,147],{"id":16,"depth":141,"text":16},{"id":44,"depth":141,"text":44},{"id":75,"depth":141,"text":76},{"id":99,"depth":141,"text":99},{"id":129,"depth":141,"text":129},null,"行业资讯","2026-01-10","Google 2026 年 1 月核心更新完成,低质内容站继续被清洗。对认真做内容的软件公司官网是利好,但有几点要注意。",false,"md",{},true,"\u002Fnews\u002Fgoogle-core-update",{"title":5,"description":151},"SearchEngineLand","news\u002Fgoogle-core-update","tMfYP8p4-KAj0R9KD6i3XyI3a9wqkHNXEjTfIzpY8Lw",{"id":162,"title":163,"body":164,"canonical":148,"category":149,"date":328,"description":329,"draft":152,"extension":153,"keywords":148,"meta":330,"navigation":155,"noindex":152,"ogImage":148,"path":331,"seo":332,"seoDescription":148,"seoTitle":148,"source":333,"stem":334,"__hash__":335},"news\u002Fnews\u002Fbaidu-ai-content-policy.md","百度搜索明确:AI 生成内容必须标注,否则降权",{"type":7,"value":165,"toc":321},[166,169,172,175,194,197,200,203,206,210,213,216,283,286,289,292,298,304,310,312,315,318],[10,167,168],{},"百度 12 月发了新规:AI 生成内容必须明确标注,不标注的会降权。结论先给:这是国内搜索平台第一次把\"AI 内容标注\"写成强制要求,比 Google 严。还在用 AI 批量生成内容不标注的站,建议立刻改。",[14,170,171],{"id":171},"政策说了什么",[10,173,174],{},"2025 年 12 月初,百度搜索资源平台发文,明确要求站点对 AI 生成内容做标注。核心几条:",[24,176,177,180,183,191],{},[27,178,179],{},"AI 生成或主要靠 AI 生成的内容,要在页面或结构化数据里标注",[27,181,182],{},"不标注被识别出来,直接降权",[27,184,185,186,190],{},"标注方式可以是页面可见的说明文字,也可以是 schema 里的 ",[187,188,189],"code",{},"creativeWorkStatus"," 等字段",[27,192,193],{},"纯人工编辑、AI 仅辅助润色的不算\"AI 生成\"",[10,195,196],{},"这个政策不是\"建议\",是\"要求\"。百度没有给宽限期,发文即生效。",[14,198,199],{"id":199},"不标注会怎样",[10,201,202],{},"百度的原话是\"采取降权等措施\"。我们监测的两个用 AI 批量生成内容的站,12 月中旬自然流量掉了 40% 和 55%。两个站都没做标注,且内容有明显的 AI 痕迹——句长均匀、信息密度低、人称缺失。",[10,204,205],{},"这里要分清一件事:百度打击的不是\"用了 AI\",是\"用了 AI 还藏着不说\"。你用 AI 写初稿、人工深度改写,这种不算违规。违规的是 AI 生成后直接发,还不标。",[14,207,209],{"id":208},"和-google-政策对比","和 Google 政策对比",[10,211,212],{},"Google 对 AI 内容的态度,2023 年就定调了:\"不反对 AI 内容,反对的是为操纵排名而批量生产的内容。\"Google 没强制要求标注 AI 内容,但它的 SpamBrain 系统会识别低质 AI 内容并降权。",[10,214,215],{},"两边对比一下:",[217,218,219,235],"table",{},[220,221,222],"thead",{},[223,224,225,229,232],"tr",{},[226,227,228],"th",{},"维度",[226,230,231],{},"百度",[226,233,234],{},"Google",[236,237,238,250,261,272],"tbody",{},[223,239,240,244,247],{},[241,242,243],"td",{},"标注要求",[241,245,246],{},"强制",[241,248,249],{},"不强制",[223,251,252,255,258],{},[241,253,254],{},"打击对象",[241,256,257],{},"未标注的 AI 内容",[241,259,260],{},"为排名批量生产的低质内容",[223,262,263,266,269],{},[241,264,265],{},"识别手段",[241,267,268],{},"文本特征 + 投诉",[241,270,271],{},"SpamBrain 算法",[223,273,274,277,280],{},[241,275,276],{},"处罚方式",[241,278,279],{},"降权",[241,281,282],{},"降权,严重的手动操作",[10,284,285],{},"百度更严。Google 是\"你写得烂就罚你\",百度是\"你用 AI 不标就罚你\"。对国内做内容的来说,百度的政策更难绕。",[14,287,288],{"id":288},"软件公司要注意什么",[10,290,291],{},"软件公司官网通常 AI 内容占比不高,但有几类内容容易踩雷:",[10,293,294,297],{},[51,295,296],{},"第一,API 文档和产品介绍。"," 这类内容不少是用 AI 生成初稿再改的。如果改动幅度小,建议加标注。最稳的做法是页面底部加一行\"本文部分内容由 AI 辅助生成并经人工审核\",并加 schema 标注。",[10,299,300,303],{},[51,301,302],{},"第二,技术博客。"," 如果团队用 AI 写技术博客,改写幅度不够的,要么加标注,要么人工改到位。改到位的标准是:有第一手经验、有具体数字、有时间锚点、有明确观点。通篇正确的废话不算改到位。",[10,305,306,309],{},[51,307,308],{},"第三,产品对比页。"," 这类页面 AI 生成比例高,且商业属性强,百度的关注度会更高。建议加标注,且对比信息要保证准确——AI 写的对比很容易编数据,人工核对一遍。",[14,311,129],{"id":129},[10,313,314],{},"支持百度的这个政策。AI 内容不标注,对认真做内容的站不公平。一个团队花三天写的深度文章,流量被一个 AI 五分钟生成的同主题文章抢走,这种事 2024-2025 年一直在发生。强制标注至少让用户和搜索引擎知道内容来源,这是底线。",[10,316,317],{},"但政策执行有不确定性。百度识别 AI 内容的准确率,目前业内反馈参差——有误伤,也有漏网。我们建议的客户策略是\"宁可标多,不要漏标\"。标了不会扣分,漏标被识别会扣分,这笔账很容易算。",[10,319,320],{},"最后一句给还在用 AI 批量生成内容不做改写的团队:这条路 2026 年走不通了。Google 和百度都已经把识别能力拉起来了,继续这条路,降权只是时间问题。把 AI 当辅助工具用,人工把内容质量扛起来,这是唯一可持续的做法。",{"title":140,"searchDepth":141,"depth":141,"links":322},[323,324,325,326,327],{"id":171,"depth":141,"text":171},{"id":199,"depth":141,"text":199},{"id":208,"depth":141,"text":209},{"id":288,"depth":141,"text":288},{"id":129,"depth":141,"text":129},"2025-12-05","百度 12 月新规要求 AI 生成内容必须标注。不标注的站会降权。和 Google 相比,百度更严格,软件公司要重视。",{},"\u002Fnews\u002Fbaidu-ai-content-policy",{"title":163,"description":329},"百度搜索资源平台","news\u002Fbaidu-ai-content-policy","c5WUfhci769GOGcocHx1nSjBBnk8gR4y2Elpe7DFzk8",{"id":337,"title":338,"body":339,"canonical":148,"category":149,"date":526,"description":527,"draft":152,"extension":153,"keywords":148,"meta":528,"navigation":155,"noindex":152,"ogImage":148,"path":529,"seo":530,"seoDescription":148,"seoTitle":148,"source":531,"stem":532,"__hash__":533},"news\u002Fnews\u002Fkimi-web-search.md","Kimi 升级联网搜索,国内 AI 搜索竞争加剧",{"type":7,"value":340,"toc":519},[341,344,348,351,365,368,372,375,451,454,457,460,465,470,475,480,484,487,490,496,502,508,510,513,516],[10,342,343],{},"Kimi 1 月升级了联网搜索,响应速度和信源覆盖都明显改善。结论先给:国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)的格局基本成型,但各家抓取偏好差异大,做国内 GEO 不能一套策略打全部。",[14,345,347],{"id":346},"kimi-这次升级了什么","Kimi 这次升级了什么",[10,349,350],{},"1 月下旬,月之暗面对 Kimi 的联网搜索做了升级。我们测下来几个变化:",[24,352,353,356,359,362],{},[27,354,355],{},"响应速度比之前快,复杂问题 3-5 秒出结果(之前 8-10 秒)",[27,357,358],{},"信源覆盖更广,知乎、微信公众号、新闻源都进来了",[27,360,361],{},"引用来源比之前多,平均一个回答引用 4-6 个信源(之前 2-3 个)",[27,363,364],{},"多轮追问稳定性提升",[10,366,367],{},"这不是小修小补,是 Kimi 在补联网搜索这块的短板。之前 Kimi 强在长文本理解,弱在实时搜索,这次升级明显是想把搜索这条腿也补上。",[14,369,371],{"id":370},"国内-ai-搜索四家格局","国内 AI 搜索四家格局",[10,373,374],{},"2025 年下半年到 2026 年初,国内 AI 搜索市场基本形成四家分立的局面:",[217,376,377,393],{},[220,378,379],{},[223,380,381,384,387,390],{},[226,382,383],{},"厂商",[226,385,386],{},"强项",[226,388,389],{},"用户特征",[226,391,392],{},"抓取偏好",[236,394,395,409,423,437],{},[223,396,397,400,403,406],{},[241,398,399],{},"文心一言",[241,401,402],{},"百度系资源、资讯全",[241,404,405],{},"大众用户、信息查询",[241,407,408],{},"百度系内容(百家号、百度百科)、新闻源",[223,410,411,414,417,420],{},[241,412,413],{},"豆包",[241,415,416],{},"字节系资源、响应快",[241,418,419],{},"年轻用户、生活查询",[241,421,422],{},"抖音、今日头条、新闻源",[223,424,425,428,431,434],{},[241,426,427],{},"Kimi",[241,429,430],{},"长文本、深度分析",[241,432,433],{},"知识工作者、开发者",[241,435,436],{},"知乎、公众号、技术社区",[223,438,439,442,445,448],{},[241,440,441],{},"通义",[241,443,444],{},"阿里系资源、电商场景",[241,446,447],{},"商务用户、B 端",[241,449,450],{},"淘宝、1688、行业资讯",[10,452,453],{},"四家各有基本盘,短期看格局稳定。Kimi 这次升级后,在\"深度搜索\"这个细分场景上,和文心一言、通义的差距在缩小。",[14,455,456],{"id":456},"各家抓取偏好差异",[10,458,459],{},"这是做国内 GEO 最要关注的点。四家 AI 引擎的抓取偏好差别很大,同一套内容,在四家被引用的概率差很多。",[10,461,462,464],{},[51,463,399],{},"重百度系内容。百家号、百度百科、百度知道在文心一言里权重高。如果你想被文心一言引用,百度系内容布局是必须的。",[10,466,467,469],{},[51,468,413],{},"重字节系。抖音短视频描述、今日头条文章是主要信源。豆包用户偏生活场景,B 端软件公司在这家能拿到的流量有限。",[10,471,472,474],{},[51,473,427],{},"重深度内容。知乎高赞回答、公众号长文、技术社区(掘金、CSDN)是主要信源。Kimi 用户里知识工作者和开发者占比高,软件公司在这家值得重点投入。",[10,476,477,479],{},[51,478,441],{},"重 B 端和电商。1688 商品页、行业资讯站是主要信源。软件公司做 B 端选型内容,通义是个该关注的渠道。",[14,481,483],{"id":482},"对国内-geo-策略的影响","对国内 GEO 策略的影响",[10,485,486],{},"国内 GEO 和海外 GEO 最大的不同,是引擎多、偏好分散。海外基本就是 ChatGPT + Perplexity 两家,加 Google AI Overviews 三家。国内四家各有偏好,一套内容打不过来。",[10,488,489],{},"我们建议的国内 GEO 策略分三步:",[10,491,492,495],{},[51,493,494],{},"第一步,按目标用户选主战场。"," 你的用户是开发者,重点投 Kimi(知乎、技术社区);你的用户是企业采购,重点投通义和文心一言(行业资讯、百度系);你的用户是大众,豆包不能漏。",[10,497,498,501],{},[51,499,500],{},"第二步,内容按引擎偏好分发。"," 同一个产品的对比内容,知乎版写深一点(给 Kimi),公众号版写全一点(给文心一言),行业媒体版写专业一点(给通义)。不是一稿多发,是按引擎偏好调整。",[10,503,504,507],{},[51,505,506],{},"第三步,做多引擎可见度监测。"," 国内四家加上 ChatGPT(国内开发者也在用),五个引擎每周跑一批关键词,记录引用情况。没有现成工具,得自己搭脚本。",[14,509,129],{"id":129},[10,511,512],{},"Kimi 这次升级是 2026 年国内 AI 搜索竞争的第一枪。后面几个月,文心一言、豆包、通义都会跟进升级,四家的差距会进一步缩小,竞争会更激烈。",[10,514,515],{},"对做 GEO 的人是好事——引擎竞争意味着各家都会优化抓取和引用机制,内容质量好的站被引用的概率会上升。但难度也在涨——四家偏好分散,一套策略打不过来,必须做差异化。",[10,517,518],{},"我们的判断:2026 年国内 GEO 会从\"可选项\"变成软件公司的标配。但和海外不同,国内没有一家独大的 AI 引擎,做多引擎差异化布局,是这一年软件公司要解决的核心问题。早动手的,能在四家都占住位置;晚动手的,只能挤一家。",{"title":140,"searchDepth":141,"depth":141,"links":520},[521,522,523,524,525],{"id":346,"depth":141,"text":347},{"id":370,"depth":141,"text":371},{"id":456,"depth":141,"text":456},{"id":482,"depth":141,"text":483},{"id":129,"depth":141,"text":129},"2026-01-22","Kimi 1 月升级联网搜索,国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)格局基本成型。各家抓取偏好不同,国内 GEO 策略要做差异化。",{},"\u002Fnews\u002Fkimi-web-search",{"title":338,"description":527},"月之暗面","news\u002Fkimi-web-search","EvJbWJF2o7NodVp2fzKNDvn8iYmtfo-Pdw3neJQWgDc",1794088099744]