[{"data":1,"prerenderedAt":333},["ShallowReactive",2],{"news-industry-digest":3,"news-prev-industry-digest":125,"news-next-industry-digest":112},{"id":4,"title":5,"body":6,"canonical":112,"category":113,"date":22,"description":114,"draft":115,"extension":116,"keywords":117,"meta":118,"navigation":119,"noindex":115,"ogImage":112,"path":120,"seo":121,"seoDescription":112,"seoTitle":112,"source":122,"stem":123,"__hash__":124},"news\u002Fnews\u002Findustry-digest.md","搜索与 AI 行业动态速览（每日自动更新）",{"type":7,"value":8,"toc":105},"minimark",[9,24,28,65,69,99,102],[10,11,12,16],"blockquote",{},[13,14,15],"p",{},"本页由官网脚本每天自动汇总外部权威信源，只记录标题、来源、发布日期和原文链接，不改写、不评论原文；内容以链接原文为准。",[13,17,18,19,23],{},"原文标题保持原语言（多为英文）。最近更新时间：",[20,21,22],"code",{},"2026-11-06","（UTC+8，页面每天定时刷新）。",[25,26,22],"h3",{"id":27},"_2026-11-06",[29,30,31,42,50,57],"ul",{},[32,33,34,41],"li",{},[35,36,40],"a",{"href":37,"rel":38},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-queries-hit-a-5-year-high-and-search-revenue-didnt-follow\u002F595485\u002F",[39],"nofollow","Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow"," · Search Engine Journal",[32,43,44,49],{},[35,45,48],{"href":46,"rel":47},"https:\u002F\u002Fwww.seroundtable.com\u002Fopenai-updates-chatgpt-ads-bidding-options-42470.html",[39],"OpenAI Updates ChatGPT Ads Bidding Options For Max Bid or Max CPC"," · Search Engine Roundtable",[32,51,52,41],{},[35,53,56],{"href":54,"rel":55},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnovember-click-spikes-in-google-search-console-are-bot-traffic-how-to-filter-your-reports\u002F595834\u002F",[39],"November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports",[32,58,59,64],{},[35,60,63],{"href":61,"rel":62},"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fdevelopers-tools\u002Fintroducing-gemini-omni-1-2-flash\u002F",[39],"Gemini Omni 1.2 Flash: Fast and cost-effective with longer clips"," · Google AI 博客",[25,66,68],{"id":67},"_2026-11-05","2026-11-05",[29,70,71,78,85,92],{},[32,72,73,41],{},[35,74,77],{"href":75,"rel":76},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-ai-answer-ads-apparel-electronics-report\u002F595984\u002F",[39],"Ads In Google AI Answers Concentrate In Apparel & Electronics",[32,79,80,49],{},[35,81,84],{"href":82,"rel":83},"https:\u002F\u002Fwww.seroundtable.com\u002Ffacebook-answers-google-42467.html",[39],"Facebook Answers AI-Generated 6 Million Pages Is Google Scaled Content Abuse",[32,86,87,41],{},[35,88,91],{"href":89,"rel":90},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgeo-isnt-a-distraction-referral-data-misses-where-ai-shapes-buying-decisions\u002F595730\u002F",[39],"GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions",[32,93,94,49],{},[35,95,98],{"href":96,"rel":97},"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ads-expands-ai-content-label-disclosure-42461.html",[39],"Google Ads Expands AI Content Disclosure Label To More Regions",[100,101],"hr",{},[13,103,104],{},"信源简介：Search Engine Roundtable、Search Engine Journal 是海外 SEO 行业媒体；Google AI 博客、OpenAI 官方博客提供 AI 引擎动态。以上链接均指向原文，不转载全文。",{"title":106,"searchDepth":107,"depth":107,"links":108},"",2,[109,111],{"id":27,"depth":110,"text":22},3,{"id":67,"depth":110,"text":68},null,"行业动态","每天自动汇总 Search Engine Roundtable、Search Engine Journal、Google AI 博客、OpenAI 官方博客的搜索与 AI 引擎动态。只记录标题、来源、发布日期和原文链接，不改写原文；内容以链接原文为准。",false,"md","SEO动态,GEO动态,搜索引擎算法更新,AI搜索动态",{},true,"\u002Fnews\u002Findustry-digest",{"title":5,"description":114},"外部信源自动汇总","news\u002Findustry-digest","OB6v_dirD5pvO3L9MMZeg2T5QQw_-UpmCd2_Kx8RgnE",{"id":126,"title":127,"body":128,"canonical":112,"category":324,"date":325,"description":326,"draft":115,"extension":116,"keywords":112,"meta":327,"navigation":119,"noindex":115,"ogImage":112,"path":328,"seo":329,"seoDescription":112,"seoTitle":112,"source":330,"stem":331,"__hash__":332},"news\u002Fnews\u002Fkimi-web-search.md","Kimi 升级联网搜索,国内 AI 搜索竞争加剧",{"type":7,"value":129,"toc":317},[130,133,138,141,155,158,162,165,247,250,253,256,262,267,272,277,281,284,287,293,299,305,308,311,314],[13,131,132],{},"Kimi 1 月升级了联网搜索,响应速度和信源覆盖都明显改善。结论先给:国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)的格局基本成型,但各家抓取偏好差异大,做国内 GEO 不能一套策略打全部。",[134,135,137],"h2",{"id":136},"kimi-这次升级了什么","Kimi 这次升级了什么",[13,139,140],{},"1 月下旬,月之暗面对 Kimi 的联网搜索做了升级。我们测下来几个变化:",[29,142,143,146,149,152],{},[32,144,145],{},"响应速度比之前快,复杂问题 3-5 秒出结果(之前 8-10 秒)",[32,147,148],{},"信源覆盖更广,知乎、微信公众号、新闻源都进来了",[32,150,151],{},"引用来源比之前多,平均一个回答引用 4-6 个信源(之前 2-3 个)",[32,153,154],{},"多轮追问稳定性提升",[13,156,157],{},"这不是小修小补,是 Kimi 在补联网搜索这块的短板。之前 Kimi 强在长文本理解,弱在实时搜索,这次升级明显是想把搜索这条腿也补上。",[134,159,161],{"id":160},"国内-ai-搜索四家格局","国内 AI 搜索四家格局",[13,163,164],{},"2025 年下半年到 2026 年初,国内 AI 搜索市场基本形成四家分立的局面:",[166,167,168,187],"table",{},[169,170,171],"thead",{},[172,173,174,178,181,184],"tr",{},[175,176,177],"th",{},"厂商",[175,179,180],{},"强项",[175,182,183],{},"用户特征",[175,185,186],{},"抓取偏好",[188,189,190,205,219,233],"tbody",{},[172,191,192,196,199,202],{},[193,194,195],"td",{},"文心一言",[193,197,198],{},"百度系资源、资讯全",[193,200,201],{},"大众用户、信息查询",[193,203,204],{},"百度系内容(百家号、百度百科)、新闻源",[172,206,207,210,213,216],{},[193,208,209],{},"豆包",[193,211,212],{},"字节系资源、响应快",[193,214,215],{},"年轻用户、生活查询",[193,217,218],{},"抖音、今日头条、新闻源",[172,220,221,224,227,230],{},[193,222,223],{},"Kimi",[193,225,226],{},"长文本、深度分析",[193,228,229],{},"知识工作者、开发者",[193,231,232],{},"知乎、公众号、技术社区",[172,234,235,238,241,244],{},[193,236,237],{},"通义",[193,239,240],{},"阿里系资源、电商场景",[193,242,243],{},"商务用户、B 端",[193,245,246],{},"淘宝、1688、行业资讯",[13,248,249],{},"四家各有基本盘,短期看格局稳定。Kimi 这次升级后,在\"深度搜索\"这个细分场景上,和文心一言、通义的差距在缩小。",[134,251,252],{"id":252},"各家抓取偏好差异",[13,254,255],{},"这是做国内 GEO 最要关注的点。四家 AI 引擎的抓取偏好差别很大,同一套内容,在四家被引用的概率差很多。",[13,257,258,261],{},[259,260,195],"strong",{},"重百度系内容。百家号、百度百科、百度知道在文心一言里权重高。如果你想被文心一言引用,百度系内容布局是必须的。",[13,263,264,266],{},[259,265,209],{},"重字节系。抖音短视频描述、今日头条文章是主要信源。豆包用户偏生活场景,B 端软件公司在这家能拿到的流量有限。",[13,268,269,271],{},[259,270,223],{},"重深度内容。知乎高赞回答、公众号长文、技术社区(掘金、CSDN)是主要信源。Kimi 用户里知识工作者和开发者占比高,软件公司在这家值得重点投入。",[13,273,274,276],{},[259,275,237],{},"重 B 端和电商。1688 商品页、行业资讯站是主要信源。软件公司做 B 端选型内容,通义是个该关注的渠道。",[134,278,280],{"id":279},"对国内-geo-策略的影响","对国内 GEO 策略的影响",[13,282,283],{},"国内 GEO 和海外 GEO 最大的不同,是引擎多、偏好分散。海外基本就是 ChatGPT + Perplexity 两家,加 Google AI Overviews 三家。国内四家各有偏好,一套内容打不过来。",[13,285,286],{},"我们建议的国内 GEO 策略分三步:",[13,288,289,292],{},[259,290,291],{},"第一步,按目标用户选主战场。"," 你的用户是开发者,重点投 Kimi(知乎、技术社区);你的用户是企业采购,重点投通义和文心一言(行业资讯、百度系);你的用户是大众,豆包不能漏。",[13,294,295,298],{},[259,296,297],{},"第二步,内容按引擎偏好分发。"," 同一个产品的对比内容,知乎版写深一点(给 Kimi),公众号版写全一点(给文心一言),行业媒体版写专业一点(给通义)。不是一稿多发,是按引擎偏好调整。",[13,300,301,304],{},[259,302,303],{},"第三步,做多引擎可见度监测。"," 国内四家加上 ChatGPT(国内开发者也在用),五个引擎每周跑一批关键词,记录引用情况。没有现成工具,得自己搭脚本。",[134,306,307],{"id":307},"我们怎么看",[13,309,310],{},"Kimi 这次升级是 2026 年国内 AI 搜索竞争的第一枪。后面几个月,文心一言、豆包、通义都会跟进升级,四家的差距会进一步缩小,竞争会更激烈。",[13,312,313],{},"对做 GEO 的人是好事——引擎竞争意味着各家都会优化抓取和引用机制,内容质量好的站被引用的概率会上升。但难度也在涨——四家偏好分散,一套策略打不过来,必须做差异化。",[13,315,316],{},"我们的判断:2026 年国内 GEO 会从\"可选项\"变成软件公司的标配。但和海外不同,国内没有一家独大的 AI 引擎,做多引擎差异化布局,是这一年软件公司要解决的核心问题。早动手的,能在四家都占住位置;晚动手的,只能挤一家。",{"title":106,"searchDepth":107,"depth":107,"links":318},[319,320,321,322,323],{"id":136,"depth":107,"text":137},{"id":160,"depth":107,"text":161},{"id":252,"depth":107,"text":252},{"id":279,"depth":107,"text":280},{"id":307,"depth":107,"text":307},"行业资讯","2026-01-22","Kimi 1 月升级联网搜索,国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)格局基本成型。各家抓取偏好不同,国内 GEO 策略要做差异化。",{},"\u002Fnews\u002Fkimi-web-search",{"title":127,"description":326},"月之暗面","news\u002Fkimi-web-search","EvJbWJF2o7NodVp2fzKNDvn8iYmtfo-Pdw3neJQWgDc",1794088099738]