[{"data":1,"prerenderedAt":477},["ShallowReactive",2],{"news-kimi-web-search":3,"news-prev-kimi-web-search":221,"news-next-kimi-web-search":365},{"id":4,"title":5,"body":6,"canonical":208,"category":209,"date":210,"description":211,"draft":212,"extension":213,"keywords":208,"meta":214,"navigation":215,"noindex":212,"ogImage":208,"path":216,"seo":217,"seoDescription":208,"seoTitle":208,"source":218,"stem":219,"__hash__":220},"news\u002Fnews\u002Fkimi-web-search.md","Kimi 升级联网搜索,国内 AI 搜索竞争加剧",{"type":7,"value":8,"toc":199},"minimark",[9,13,18,21,37,40,44,47,129,132,135,138,144,149,154,159,163,166,169,175,181,187,190,193,196],[10,11,12],"p",{},"Kimi 1 月升级了联网搜索,响应速度和信源覆盖都明显改善。结论先给:国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)的格局基本成型,但各家抓取偏好差异大,做国内 GEO 不能一套策略打全部。",[14,15,17],"h2",{"id":16},"kimi-这次升级了什么","Kimi 这次升级了什么",[10,19,20],{},"1 月下旬,月之暗面对 Kimi 的联网搜索做了升级。我们测下来几个变化:",[22,23,24,28,31,34],"ul",{},[25,26,27],"li",{},"响应速度比之前快,复杂问题 3-5 秒出结果(之前 8-10 秒)",[25,29,30],{},"信源覆盖更广,知乎、微信公众号、新闻源都进来了",[25,32,33],{},"引用来源比之前多,平均一个回答引用 4-6 个信源(之前 2-3 个)",[25,35,36],{},"多轮追问稳定性提升",[10,38,39],{},"这不是小修小补,是 Kimi 在补联网搜索这块的短板。之前 Kimi 强在长文本理解,弱在实时搜索,这次升级明显是想把搜索这条腿也补上。",[14,41,43],{"id":42},"国内-ai-搜索四家格局","国内 AI 搜索四家格局",[10,45,46],{},"2025 年下半年到 2026 年初,国内 AI 搜索市场基本形成四家分立的局面:",[48,49,50,69],"table",{},[51,52,53],"thead",{},[54,55,56,60,63,66],"tr",{},[57,58,59],"th",{},"厂商",[57,61,62],{},"强项",[57,64,65],{},"用户特征",[57,67,68],{},"抓取偏好",[70,71,72,87,101,115],"tbody",{},[54,73,74,78,81,84],{},[75,76,77],"td",{},"文心一言",[75,79,80],{},"百度系资源、资讯全",[75,82,83],{},"大众用户、信息查询",[75,85,86],{},"百度系内容(百家号、百度百科)、新闻源",[54,88,89,92,95,98],{},[75,90,91],{},"豆包",[75,93,94],{},"字节系资源、响应快",[75,96,97],{},"年轻用户、生活查询",[75,99,100],{},"抖音、今日头条、新闻源",[54,102,103,106,109,112],{},[75,104,105],{},"Kimi",[75,107,108],{},"长文本、深度分析",[75,110,111],{},"知识工作者、开发者",[75,113,114],{},"知乎、公众号、技术社区",[54,116,117,120,123,126],{},[75,118,119],{},"通义",[75,121,122],{},"阿里系资源、电商场景",[75,124,125],{},"商务用户、B 端",[75,127,128],{},"淘宝、1688、行业资讯",[10,130,131],{},"四家各有基本盘,短期看格局稳定。Kimi 这次升级后,在\"深度搜索\"这个细分场景上,和文心一言、通义的差距在缩小。",[14,133,134],{"id":134},"各家抓取偏好差异",[10,136,137],{},"这是做国内 GEO 最要关注的点。四家 AI 引擎的抓取偏好差别很大,同一套内容,在四家被引用的概率差很多。",[10,139,140,143],{},[141,142,77],"strong",{},"重百度系内容。百家号、百度百科、百度知道在文心一言里权重高。如果你想被文心一言引用,百度系内容布局是必须的。",[10,145,146,148],{},[141,147,91],{},"重字节系。抖音短视频描述、今日头条文章是主要信源。豆包用户偏生活场景,B 端软件公司在这家能拿到的流量有限。",[10,150,151,153],{},[141,152,105],{},"重深度内容。知乎高赞回答、公众号长文、技术社区(掘金、CSDN)是主要信源。Kimi 用户里知识工作者和开发者占比高,软件公司在这家值得重点投入。",[10,155,156,158],{},[141,157,119],{},"重 B 端和电商。1688 商品页、行业资讯站是主要信源。软件公司做 B 端选型内容,通义是个该关注的渠道。",[14,160,162],{"id":161},"对国内-geo-策略的影响","对国内 GEO 策略的影响",[10,164,165],{},"国内 GEO 和海外 GEO 最大的不同,是引擎多、偏好分散。海外基本就是 ChatGPT + Perplexity 两家,加 Google AI Overviews 三家。国内四家各有偏好,一套内容打不过来。",[10,167,168],{},"我们建议的国内 GEO 策略分三步:",[10,170,171,174],{},[141,172,173],{},"第一步,按目标用户选主战场。"," 你的用户是开发者,重点投 Kimi(知乎、技术社区);你的用户是企业采购,重点投通义和文心一言(行业资讯、百度系);你的用户是大众,豆包不能漏。",[10,176,177,180],{},[141,178,179],{},"第二步,内容按引擎偏好分发。"," 同一个产品的对比内容,知乎版写深一点(给 Kimi),公众号版写全一点(给文心一言),行业媒体版写专业一点(给通义)。不是一稿多发,是按引擎偏好调整。",[10,182,183,186],{},[141,184,185],{},"第三步,做多引擎可见度监测。"," 国内四家加上 ChatGPT(国内开发者也在用),五个引擎每周跑一批关键词,记录引用情况。没有现成工具,得自己搭脚本。",[14,188,189],{"id":189},"我们怎么看",[10,191,192],{},"Kimi 这次升级是 2026 年国内 AI 搜索竞争的第一枪。后面几个月,文心一言、豆包、通义都会跟进升级,四家的差距会进一步缩小,竞争会更激烈。",[10,194,195],{},"对做 GEO 的人是好事——引擎竞争意味着各家都会优化抓取和引用机制,内容质量好的站被引用的概率会上升。但难度也在涨——四家偏好分散,一套策略打不过来,必须做差异化。",[10,197,198],{},"我们的判断:2026 年国内 GEO 会从\"可选项\"变成软件公司的标配。但和海外不同,国内没有一家独大的 AI 引擎,做多引擎差异化布局,是这一年软件公司要解决的核心问题。早动手的,能在四家都占住位置;晚动手的,只能挤一家。",{"title":200,"searchDepth":201,"depth":201,"links":202},"",2,[203,204,205,206,207],{"id":16,"depth":201,"text":17},{"id":42,"depth":201,"text":43},{"id":134,"depth":201,"text":134},{"id":161,"depth":201,"text":162},{"id":189,"depth":201,"text":189},null,"行业资讯","2026-01-22","Kimi 1 月升级联网搜索,国内 AI 搜索市场四家(文心一言、豆包、Kimi、通义)格局基本成型。各家抓取偏好不同,国内 GEO 策略要做差异化。",false,"md",{},true,"\u002Fnews\u002Fkimi-web-search",{"title":5,"description":211},"月之暗面","news\u002Fkimi-web-search","EvJbWJF2o7NodVp2fzKNDvn8iYmtfo-Pdw3neJQWgDc",{"id":222,"title":223,"body":224,"canonical":208,"category":209,"date":357,"description":358,"draft":212,"extension":213,"keywords":208,"meta":359,"navigation":215,"noindex":212,"ogImage":208,"path":360,"seo":361,"seoDescription":208,"seoTitle":208,"source":362,"stem":363,"__hash__":364},"news\u002Fnews\u002Fgoogle-core-update.md","Google 2025 年第三次核心算法更新:低质内容站继续被清洗",{"type":7,"value":225,"toc":350},[226,229,232,235,238,252,255,258,261,267,273,279,285,289,292,306,309,312,315,321,327,333,339,341,344,347],[10,227,228],{},"Google 2025 年第三次核心算法更新 1 月初完成滚动,SearchEngineLand 的跟踪数据显示,这次更新对低质内容站的打击比前两次都重。结论先给:对认真做内容的软件公司官网是利好,流量会有回升;但靠 AI 批量生成内容和堆外链的站,这次掉得厉害。",[14,230,231],{"id":231},"这次更新是什么",[10,233,234],{},"Google 核心更新一年通常发 3-4 次,2025 年第三次在 12 月底开始,1 月初完成。核心更新不是针对某个作弊手法,是 Google 对\"什么算高质量内容\"的整体判断调整。",[10,236,237],{},"这次更新的特点,根据 SearchEngineLand 和几家 SEO 工具( Semrush、Sistrix)的数据:",[22,239,240,243,246,249],{},[25,241,242],{},"受影响最大的是内容站,尤其是 AI 生成内容占比高的站",[25,244,245],{},"联盟营销站(affiliate)受打击明显",[25,247,248],{},"老牌媒体和品牌官网多数稳定或上升",[25,250,251],{},"论坛和 UGC 站点(Reddit、Quora 等)继续涨",[10,253,254],{},"Sistrix 的数据显示,这次更新期间,排名前 100 的内容站里有约 18% 出现明显波动,其中下跌的占多数。",[14,256,257],{"id":257},"低质内容站被洗的标准",[10,259,260],{},"Google 没公开\"低质\"的精确判断标准,但从被洗的站反推,几个特征很明显:",[10,262,263,266],{},[141,264,265],{},"第一,内容信息密度低。"," 一篇文章 800 字,删掉一半意思不变。这类内容在 AI 生成站里最常见。Google 的 Helpful Content 系统对这种内容的识别更准了。",[10,268,269,272],{},[141,270,271],{},"第二,内容主题和站点定位不匹配。"," 一个软件公司官网发\"如何选牙刷\"\"十大旅游景点\",这是典型为流量而内容,被识别后整站权重受影响。",[10,274,275,278],{},[141,276,277],{},"第三,E-E-A-T 信号弱。"," Experience(经验)、Expertise(专业)、Authoritativeness(权威)、Trust(信任)。没有作者署名、没有作者专业背景、没有第一手经验的内容,E-E-A-T 分低,这次更新里掉得明显。",[10,280,281,284],{},[141,282,283],{},"第四,外链质量差。"," 大量低质外链、买卖外链的站,这次继续被清。",[14,286,288],{"id":287},"对软件公司官网的影响偏正面","对软件公司官网的影响(偏正面)",[10,290,291],{},"软件公司官网这次多数是受益的。我们监测的几个客户站,1 月初自然流量平均涨了 8%-15%。原因不复杂:",[22,293,294,297,300,303],{},[25,295,296],{},"软件公司官网内容主题集中,围绕产品和技术,匹配度高",[25,298,299],{},"多数有真实作者(技术团队),E-E-A-T 信号强",[25,301,302],{},"外链来源相对真实(行业媒体、社区、合作方)",[25,304,305],{},"受打击的联盟站和 AI 内容站掉下去后,排名位置让出来了",[10,307,308],{},"不是所有软件公司都涨。涨得明显的,是过去半年一直在做内容建设的;没动作的,基本持平。这印证了一件事:核心更新对认真做内容的站是奖励,不是惩罚。",[14,310,311],{"id":311},"怎么做才能不被洗",[10,313,314],{},"如果你想让自己的软件公司官网在下一波核心更新里也站稳,关注几件事:",[10,316,317,320],{},[141,318,319],{},"把作者署名和专业背景做出来。"," 技术博客每篇要有真实作者,作者页面要有专业背景介绍。这件事成本低,但 E-E-A-T 信号提升明显。",[10,322,323,326],{},[141,324,325],{},"内容只写自己懂的领域。"," 软件公司官网就写产品、技术、行业。别为了 SEO 去写泛流量话题。Google 现在对主题集中度的判断比一年前强。",[10,328,329,332],{},[141,330,331],{},"删掉低质旧内容。"," 官网上有两年前写的、现在看信息密度低的内容,该删就删,该重写就重写。留着会拉低整站质量评分。",[10,334,335,338],{},[141,336,337],{},"外链只做真实的。"," 行业媒体投稿、社区讨论、合作方互链,这些是真实外链。买外链这条路 2026 年彻底走不通了。",[14,340,189],{"id":189},[10,342,343],{},"Google 这几次核心更新的方向很一致:奖励认真做内容的,洗掉投机取巧的。对软件公司是好事——本来就在认真做内容,之前被低质站挤掉的排名位置,现在开始往回还。",[10,345,346],{},"但别误以为\"不做 SEO 也会涨\"。涨的站都是过去半年在内容上花了力气的。如果去年你什么都没做,这次更新和你关系不大。核心更新是放大器,放大你做对的事,也放大你做错的事。",[10,348,349],{},"下一波核心更新估计在 2026 年 3-4 月。这段时间把作者署名、内容主题集中度、旧内容清理这三件事做了,下一波还能继续受益。",{"title":200,"searchDepth":201,"depth":201,"links":351},[352,353,354,355,356],{"id":231,"depth":201,"text":231},{"id":257,"depth":201,"text":257},{"id":287,"depth":201,"text":288},{"id":311,"depth":201,"text":311},{"id":189,"depth":201,"text":189},"2026-01-10","Google 2026 年 1 月核心更新完成,低质内容站继续被清洗。对认真做内容的软件公司官网是利好,但有几点要注意。",{},"\u002Fnews\u002Fgoogle-core-update",{"title":223,"description":358},"SearchEngineLand","news\u002Fgoogle-core-update","tMfYP8p4-KAj0R9KD6i3XyI3a9wqkHNXEjTfIzpY8Lw",{"id":366,"title":367,"body":368,"canonical":208,"category":468,"date":382,"description":469,"draft":212,"extension":213,"keywords":470,"meta":471,"navigation":215,"noindex":212,"ogImage":208,"path":472,"seo":473,"seoDescription":208,"seoTitle":208,"source":474,"stem":475,"__hash__":476},"news\u002Fnews\u002Findustry-digest.md","搜索与 AI 行业动态速览（每日自动更新）",{"type":7,"value":369,"toc":463},[370,384,388,423,427,457,460],[371,372,373,376],"blockquote",{},[10,374,375],{},"本页由官网脚本每天自动汇总外部权威信源，只记录标题、来源、发布日期和原文链接，不改写、不评论原文；内容以链接原文为准。",[10,377,378,379,383],{},"原文标题保持原语言（多为英文）。最近更新时间：",[380,381,382],"code",{},"2026-11-06","（UTC+8，页面每天定时刷新）。",[385,386,382],"h3",{"id":387},"_2026-11-06",[22,389,390,400,408,415],{},[25,391,392,399],{},[393,394,398],"a",{"href":395,"rel":396},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-queries-hit-a-5-year-high-and-search-revenue-didnt-follow\u002F595485\u002F",[397],"nofollow","Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow"," · Search Engine Journal",[25,401,402,407],{},[393,403,406],{"href":404,"rel":405},"https:\u002F\u002Fwww.seroundtable.com\u002Fopenai-updates-chatgpt-ads-bidding-options-42470.html",[397],"OpenAI Updates ChatGPT Ads Bidding Options For Max Bid or Max CPC"," · Search Engine Roundtable",[25,409,410,399],{},[393,411,414],{"href":412,"rel":413},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnovember-click-spikes-in-google-search-console-are-bot-traffic-how-to-filter-your-reports\u002F595834\u002F",[397],"November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports",[25,416,417,422],{},[393,418,421],{"href":419,"rel":420},"https:\u002F\u002Fblog.google\u002Finnovation-and-ai\u002Ftechnology\u002Fdevelopers-tools\u002Fintroducing-gemini-omni-1-2-flash\u002F",[397],"Gemini Omni 1.2 Flash: Fast and cost-effective with longer clips"," · Google AI 博客",[385,424,426],{"id":425},"_2026-11-05","2026-11-05",[22,428,429,436,443,450],{},[25,430,431,399],{},[393,432,435],{"href":433,"rel":434},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-ai-answer-ads-apparel-electronics-report\u002F595984\u002F",[397],"Ads In Google AI Answers Concentrate In Apparel & Electronics",[25,437,438,407],{},[393,439,442],{"href":440,"rel":441},"https:\u002F\u002Fwww.seroundtable.com\u002Ffacebook-answers-google-42467.html",[397],"Facebook Answers AI-Generated 6 Million Pages Is Google Scaled Content Abuse",[25,444,445,399],{},[393,446,449],{"href":447,"rel":448},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgeo-isnt-a-distraction-referral-data-misses-where-ai-shapes-buying-decisions\u002F595730\u002F",[397],"GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions",[25,451,452,407],{},[393,453,456],{"href":454,"rel":455},"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ads-expands-ai-content-label-disclosure-42461.html",[397],"Google Ads Expands AI Content Disclosure Label To More Regions",[458,459],"hr",{},[10,461,462],{},"信源简介：Search Engine Roundtable、Search Engine Journal 是海外 SEO 行业媒体；Google AI 博客、OpenAI 官方博客提供 AI 引擎动态。以上链接均指向原文，不转载全文。",{"title":200,"searchDepth":201,"depth":201,"links":464},[465,467],{"id":387,"depth":466,"text":382},3,{"id":425,"depth":466,"text":426},"行业动态","每天自动汇总 Search Engine Roundtable、Search Engine Journal、Google AI 博客、OpenAI 官方博客的搜索与 AI 引擎动态。只记录标题、来源、发布日期和原文链接，不改写原文；内容以链接原文为准。","SEO动态,GEO动态,搜索引擎算法更新,AI搜索动态",{},"\u002Fnews\u002Findustry-digest",{"title":367,"description":469},"外部信源自动汇总","news\u002Findustry-digest","OB6v_dirD5pvO3L9MMZeg2T5QQw_-UpmCd2_Kx8RgnE",1794088099740]